Most-Followed Travel Brands on Instagram (2026)
Destination marketing found its natural home on Instagram, and the industry's biggest players are collected here. The ranking covers travel organisations rather than individual travellers: airlines and airports, hotel and resort groups, cruise lines, national and city tourism boards, booking platforms, tour operators and theme parks. Each position reflects live follower counts, refreshed continuously so seasonal campaigns and new launches are visible in the order. Travel vloggers and photographers who document trips of their own appear in the separate Travel Creators ranking.
Use this list to find the most influential accounts for partnerships and campaigns. Filter by country and category, sort by followers, and export the top 100 to plan outreach, from National Geographic Travel at number one to fast-rising names further down the ranking.
| Rank | Creator | Followers |
|---|---|---|
| 4 |  Emirates @emirates | 9.1M 0.5% eng |
| 5 |  Disneyland @disneyland | 8.9M 0.4% eng |
| 6 |  Qatar Airways† @qatarairways | 8.8M 0.7% eng |
| 7 |  Vacations @vacations | 6.7M 0.1% eng |
| 8 |  Booking.com @bookingcom | 6.5M 0.1% eng |
| 9 |  Travel + Leisure† @travelandleisure | 6.5M 0.0% eng |
| 10 |  Australia @australia | 5.9M 0.2% eng |
| 11 |  Beautiful Hotels @beautifulhotels | 5.9M 0.1% eng |
| 12 |  Vietnam Motorcycle Tours @vietnambikers | 5.7M |
| 13 |  EARTH OFFICIAL @earthofficial | 4.7M 0.1% eng |
| 14 |  The Great Planet @thegreatplanet | 3.7M 0.5% eng |
| 15 |  Condé Nast Traveler† @cntraveler | 3.5M 0.2% eng |
| 16 |  Lonely Planet† @lonelyplanet | 3.4M 0.0% eng |
| 17 |  LATAM Airlines @latamairlines | 3.3M 0.2% eng |
| 18 |  Royal Caribbean @royalcaribbean | 3.2M 0.1% eng |
| 19 |  Etihad Airways† @etihad | 3.1M 7.4% eng |
| 20 |  Tripadvisor† @tripadvisor | 3M |
| 21 |  VOYAGED By 9GAG @voyaged | 3M 0.6% eng |
| 22 |  DACHALA BOR @dachala.bor | 2.9M 0.0% eng |
| 23 |  Fly AirAsia @flyairasia | 2.6M 0.1% eng |
| 24 |  Map Of Europe @map_of_europe | 2.6M 2.8% eng |
| 25 |  Marriott Bonvoy† @marriottbonvoy | 2.5M 0.1% eng |
| 26 |  MSC Cruises Official @msccruisesofficial | 2.5M 0.6% eng |
| 27 |  Japaratinga Lounge Resort 🌴 @japaratingaresort | 2.5M 0.3% eng |
| 28 |  Go Canada @canada | 2.5M 0.4% eng |
| 29 |  Condé Nast Traveller† @condenasttraveller | 2.4M 0.2% eng |
| 30 |  Cavo Tagoo Mykonos @cavotagoomykonos | 2.4M 0.1% eng |
| 31 |  Burj Khalifa by Emaar @burjkhalifa | 2.3M 0.9% eng |
| 32 |  The Points Guy @thepointsguy | 2.2M 0.5% eng |
| 33 |  Thrillophilia @thrillophilia | 2.2M 0.1% eng |
| 34 |  Dacha Official Chanel @dacha.bor | 2.2M |
| 35 |  Princess Cruises† @princesscruises | 2.2M 0.9% eng |
| 36 |  Bugün Nereye Gidelim | Tatil & Oteller @bugunnereyegidelim | 2.1M 0.3% eng |
| 37 |  Dacha Uzturizm @dacha.uzturizm1 | 2.1M 0.0% eng |
| 38 |  Myrtle Beach Safari 🐯🐘🐵🦁🦅† @myrtlebeachsafari | 2.1M 12.1% eng |
| 39 |  Destinos Imperdíveis @destinosimperdiveis | 2.1M 1.9% eng |
| 40 |  Map Of Italy @map_of_italy | 2M 1.6% eng |
| 41 |  Visit Italy ®† @visititaly | 2M 0.1% eng |
| 42 |  Las Vegas† @vegas | 2M 0.7% eng |
| 43 |  VisitScotland | Travel & Inspiration† @visitscotland | 1.9M 0.3% eng |
| 44 |  We Live To Explore | Adventure | Travel | Bucketlist @welivetoexplore | 1.8M 0.1% eng |
| 45 |  PiratinViaggio† @piratinviaggio | 1.8M 0.1% eng |
| 46 |  wbtourlondon @wbtourlondon | 1.8M 0.2% eng |
| 47 |  Deserted & Abandoned Places @deserted.places | 1.8M 0.4% eng |
| 48 |  Visit London @visitlondon | 1.8M 0.1% eng |
| 49 |  Terra Parque Eco Resort @terraparque | 1.8M 0.1% eng |
| 50 |  The Nightfall Group @thenightfallgroup | 1.8M 0.8% eng |
| 51 |  GetYourGuide† @getyourguide | 1.7M 0.0% eng |
| 52 |  Lufthansa @lufthansa | 1.7M 0.5% eng |
| 53 |  MDQ Para Todo El Mundo Oficial @mdqparatodoelmundooficial | 1.7M 1.2% eng |
| 54 |  KLM Royal Dutch Airlines @klm | 1.7M 0.2% eng |
| 55 |  Delta Air Lines @delta | 1.7M 0.2% eng |
| 56 |  R E S C H I O - Estate & Hotel @reschio | 1.7M 0.2% eng |
| 57 |  Four Seasons Hotels | Resorts† @fourseasons | 1.7M 0.1% eng |
| 58 |  British Airways @british_airways | 1.7M 0.3% eng |
| 59 |  ?ЭКОНОМНЫЕ ТУРЫ из МОСКВЫ @99euro | 1.6M 0.0% eng |
| 60 |  Incredible Europe @iincredible_europe | 1.6M 0.7% eng |
| 61 |  Melhores Destinos @melhoresdestinos | 1.6M 0.2% eng |
| 62 |  ᴅᴀᴄʜᴀ ᴀʀᴇɴᴅᴀ @dacha_uzturizm | 1.6M |
| 63 |  Air France @airfrance | 1.6M 0.1% eng |
| 64 |  Carnival Cruise Line @carnival | 1.6M 1.0% eng |
| 65 |  Scotland 🏴 | Travel | Hotels | Tips @scotland.explores | 1.5M 0.6% eng |
| 66 |  Wonderful Indonesia @wonderfulindonesia | 1.5M 0.1% eng |
| 67 |  Yapılacaklar Listesi @yapilacaklarlisteniz | 1.5M 0.9% eng |
| 68 |  UK Hidden Gems @ukhiddengems | 1.5M |
| 69 |  The Kangaroo Sanctuary 🦘† @thekangaroosanctuary | 1.5M 4.8% eng |
| 70 |  Take Me Travel @take.me.travel | 1.5M |
| 71 |  RIU Hotels & Resorts @riuhotels | 1.5M 0.1% eng |
| 72 |  Knockderry Castle @knockderrycastle | 1.5M 30.2% eng |
| 73 |  Bali Time Chamber @balitimechamber | 1.5M 0.5% eng |
| 74 |  Chalet Al Foss Alp Resort @chalet_al_foss | 1.4M 0.4% eng |
| 75 |  Abdülkadir Cantürk @abdulkadircanturk | 1.4M 2.5% eng |
| 76 |  Europe ?? Travel | Hotels | Food | Tips @europexplores | 1.4M 0.1% eng |
| 77 |  Time Out Dubai @timeoutdubai | 1.3M 0.1% eng |
| 78 |  Melbourne @visitmelbourne | 1.3M 0.7% eng |
| 79 |  Southwest Airlines @southwestair | 1.3M 0.6% eng |
| 80 |  Norwegian Cruise Line @norwegiancruiseline | 1.3M 0.2% eng |
| 81 |  SHAXZOD ERGASHOV @dacha.uz1 | 1.3M 0.0% eng |
| 82 |  Qantas @qantas | 1.3M 0.7% eng |
| 83 |  Traveloka Indonesia @traveloka.id | 1.3M 0.0% eng |
| 84 |  Iberia Líneas Aéreas @iberia | 1.3M 0.6% eng |
| 85 |  WONDERFUL SWISS 🇨🇭 @wonderful_swiss | 1.3M 0.5% eng |
| 86 |  Switzerland Tourism @switzerland | 1.2M 0.1% eng |
| 87 |  Air Canada @aircanada | 1.2M 0.2% eng |
| 88 |  Pesona Indonesia @pesona.indonesia | 1.2M 0.1% eng |
| 89 |  Narcity Canada @narcitycanada | 1.2M 0.0% eng |
| 90 |  Trip.com† @trip | 1.2M 0.1% eng |
| 91 |  Aurora Borealis Observatory @auroraborealisobservatory | 1.2M 0.3% eng |
Frequently asked questions
Who has the most followed account in this ranking?+
National Geographic Travel (@natgeotravel) leads with 44.5M followers, ranking number one among the 91 profiles tracked in Most-Followed Travel Brands on Instagram (2026).
How is the Most-Followed Travel Brands on Instagram (2026) ranking compiled?+
It is generated from Orbitvibe's live database of 240 million creators, ordered by current follower count. Every entry shows the creator or brand, its content category, country, and a direct link to the profile.
Can I filter this list by country or category?+
Yes. Use the search box and country selector to narrow the list, sort by followers or engagement, and browse related rankings by platform, country and category from the sidebar.
How often is this list updated?+
The ranking is refreshed regularly from live data. It was last updated on October 16, 2026.
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