Top Fashion & Beauty Creators on Instagram (2026)
Trends rarely start in a boardroom; they start with people. This ranking lists individual creators working in fashion and beauty: stylists and street-style regulars, models and muses, makeup artists and skincare specialists, hairdressers, thrift and sustainable fashion voices, and the commentators who review every collection. Labels, retailers and beauty houses are ranked separately under Fashion & Beauty. Order comes from live follower counts and refreshes continuously, making it straightforward to compare established names with creators whose audiences are still climbing fast.
Use this list to find the most influential accounts for partnerships and campaigns. Filter by country and category, sort by followers, and export the top 100 to plan outreach, from Kendall at number one to fast-rising names further down the ranking.
| Rank | Creator | Followers |
|---|---|---|
| 4 |  Hailey Rhode Bieberโ @haileybieber | 58.9M 1.6% eng |
| 5 |  Victoria Beckhamโ @victoriabeckham | 33.1M 0.1% eng |
| 6 |  ุฅููุงู ุฌููุงูุงู @ivan_gunawan | 30.8M 0.0% eng |
| 7 |  Emily Ratajkowski @emrata | 27.6M 0.8% eng |
| 8 |  Chiara Ferragni โจ @chiaraferragni | 27.2M 1.5% eng |
| 9 |  Barbara Palvin @realbarbarapalvin | 23.2M 3.5% eng |
| 10 |  Gisele Buฬndchen @gisele | 22.8M 2.5% eng |
| 11 |  Taylor Hill @taylor_hill | 22.5M 0.2% eng |
| 12 |  Rosie HW @rosiehw | 20.6M 0.7% eng |
| 13 |  Adriana Lima @adrianalima | 20.2M 1.2% eng |
| 14 |  ๐๐ฎ๐ป๐ฑ๐ถ๐ฐ๐ฒ @candiceswanepoel | 20M 0.4% eng |
| 15 |  Franciny Ehlke @francinyehlke | 19.4M 3.3% eng |
| 16 |  James Charles @jamescharles | 18.6M 1.3% eng |
| 17 |  Nikkietutorials @nikkietutorials | 18.5M 2.6% eng |
| 18 |  Demi ? @demirose | 17.7M 1.0% eng |
| 19 |  Daniella | SINGER | Maeketing @daniellachavezofficial | 17.5M 0.1% eng |
| 20 |  Snejana Onopka @snejanaonopka15 | 15.9M 3.0% eng |
| 21 |  Shilpa Sethi @ms.sethii | 15.6M 5.4% eng |
| 22 |  ๐๐๐น๐๐ ๐
๐๐ @model_roz | 14.4M |
| 23 |  Miranda Kerr @mirandakerr | 13.8M 0.3% eng |
| 24 |  AK ? @anastasiya_kvitko | 12.2M 2.5% eng |
| 25 |  Alessandra Ambrosio @alessandraambrosio | 11.8M |
| 26 |  Karlie Kloss @karliekloss | 11.8M 0.0% eng |
| 27 |  Laynaboo @layna_boo | 11.5M 0.1% eng |
| 28 |  Wake Up And Makeup @wakeupandmakeup | 10.5M 0.1% eng |
| 29 |  Lea Elui G @leaelui | 10.1M 1.4% eng |
| 30 |  โWinnie Harlowโ @winnieharlow | 9.6M 1.2% eng |
| 31 |  Olivier Rousteing @olivier_rousteing | 9.4M 0.5% eng |
| 32 |  Manish Malhotra @manishmalhotra05 | 9M 0.1% eng |
| 33 |  Wisdom Kaye @wisdm | 9M 7.8% eng |
| 34 |  Behati Prinsloo Levine @behatiprinsloo | 8.8M 0.6% eng |
| 35 |  Martina Vismara @vismaramartina | 8.4M 4.7% eng |
| 36 |  PONY ํฌ๋ @ponysmakeup | 8.3M 0.4% eng |
| 37 |  Doutzen Kroes @doutzen | 8.3M 0.5% eng |
| 38 |  JACLYN TORREY๐ @jaclynhill | 8.2M 0.5% eng |
| 39 |  Jeff Hamilton @jeffhamilton | 8.2M 1.9% eng |
| 40 |  Cedra Ammara @cedrabeauty | 7.9M 4.1% eng |
| 41 |  Romee Strijd @romeestrijd | 7.8M 0.7% eng |
| 42 |  Karen Wazen Bakhazi ูุงุฑู ูุงุฒู @karenwazen | 7.8M 0.0% eng |
| 43 |  Daily Hair Tutorials ๐โโ๏ธ @hairs.diy | 7.7M 0.1% eng |
| 44 |  Lily Adrianne ูููู @lily.adrianne | 7.6M 0.3% eng |
| 45 |  Noey Chotikaโ @noeychotika | 7.6M 0.1% eng |
| 46 |  Camila Pudim ๐ฎ @camilapudim | 7.5M 2.4% eng |
| 47 |  Daniel Asante @mr.dasante | 7.1M 0.3% eng |
| 48 |  Cindy Kimberly @wolfiecindy | 7.1M 3.4% eng |
| 49 |  Agustin Fernandez @agustinofficial | 7M 0.1% eng |
| 50 |  Parul Garg @parulgargmakeup | 6.8M 2.5% eng |
| 51 |  Thylane-lena Rose @thylaneblondeau | 6.7M |
| 52 |  Veronika Rajek,MBA.,MSc @veronikarajek | 6.4M 3.5% eng |
| 53 |  MARIO TESTINO @mariotestino | 6.3M 0.2% eng |
| 54 |  Maya Nazor @nazormaya | 6.2M 16.0% eng |
| 55 |  Jessica Simpson @jessicasimpson | 6.1M 0.2% eng |
| 56 |  Alexa Chung @alexachung | 6.1M 0.5% eng |
| 57 |  Jean Carlo @jashlem | 5.9M 4.7% eng |
| 58 |  Aburob @aburob | 5.9M 1.8% eng |
| 59 |  ่ค็ฐใใณใซ @2525nicole2 | 5.9M 0.3% eng |
| 60 |  Leah Kateb @leahkateb | 5.7M 10.7% eng |
| 61 |  SAMMYY02K @sammyy02k | 5.6M 0.0% eng |
| 62 |  Dolly Castro | Wellness Advocate @dollycastro | 5.5M 0.0% eng |
| 63 |  Allison Parker @allisonparkerxo | 5.5M 0.5% eng |
| 64 |  Farah Dhukai @farahdhukai | 5.4M 6.5% eng |
| 65 |  Ju Leme @julianaleme | 5.3M 2.8% eng |
| 66 |  ุฎูุทุงุช ุฌุฏุชู | ุดูุฑุงุฒ @sheraz.tjarb | 5.1M 0.0% eng |
| 67 |  Iskra Lawrence | Self Love, Body Confidence & Motherhood @iskra | 5M 0.0% eng |
| 68 |  Kristin Cavallari @kristincavallari | 4.9M 1.2% eng |
| 69 |  Cecilia Rodriguez @chechurodriguez_real | 4.9M 0.2% eng |
| 70 |  Leonie Hanne @leoniehanne | 4.7M 1.7% eng |
| 71 |  Alex Consani @alexconsani | 4.7M 14.1% eng |
| 72 |  Emily Sears @emilysears | 4.7M 0.2% eng |
| 73 |  ไฝใ
ๆจๅธ @nozomisasaki_official | 4.7M 0.6% eng |
| 74 |  okuneye idris Olanrewajuโ @bobrisky222 | 4.7M 0.8% eng |
| 75 |  ๐ ๐ฎ ๐ ๐ฒ ๐ ๐ฎ ๐ง ๐ ๐ข ๐ง ๐ข @rudybundini | 4.6M 2.3% eng |
| 76 |  Caroline Daurโ @carodaur | 4.5M 0.5% eng |
| 77 |  Pauline @popstantot | 4.4M 1.1% eng |
| 78 |  Chiara Biasi @chiarabiasi | 4.2M |
| 79 |  Izabel Goulart @izabelgoulart | 4.2M 0.4% eng |
| 80 |  Chris Appletonโ @chrisappleton1 | 4.1M 0.7% eng |
| 81 |  Hung Vanngo @hungvanngo | 4.1M 0.6% eng |
| 82 |  Meadow Walker Thornton-Allan @meadowwalker | 4M 0.4% eng |
| 83 |  Rachel Bush @rachelbush | 4M 2.0% eng |
| 84 |  Bo Brownโ @bobrownn | 4M 1.0% eng |
| 85 |  Natalia Vodianova @natasupernova | 4M 1.4% eng |
| 86 |  Bilonda Alice Mukendi @beautybyalicedimplz | 4M 10.2% eng |
| 87 |  Blake Gray @blakegray | 3.9M |
| 88 |  Selinโ @selincigerci | 3.9M 0.4% eng |
| 89 |  Stephanie Collier @_stephjc | 3.9M 2.2% eng |
| 90 |  Zeynab El-helw ุฒููุจ ุงูุญููู @zeynabelhelw | 3.9M 0.7% eng |
| 91 |  Jourdan Dunn @jourdandunn | 3.8M 0.0% eng |
| 92 |  RACHEL COOK @rachelc00k | 3.7M 0.9% eng |
| 93 |  Trinity Tatum @soootrini | 3.7M 25.5% eng |
| 94 |  Steฬphanie Durant ? @stephaniedurant | 3.6M 4.1% eng |
| 95 |  Cilia Ghass โตฃ @cilia.ghass | 3.5M 4.0% eng |
| 96 |  Clioโ @cliomakeup_official | 3.4M 0.6% eng |
| 97 |  Chanel Iman @chaneliman | 3.4M 0.2% eng |
| 98 |  Menwithstreetstyle @menwithstreetstyle | 3.4M 1.5% eng |
Frequently asked questions
Who has the most followed account in this ranking?+
Kendall (@kendalljenner) leads with 277.5M followers, ranking number one among the 98 profiles tracked in Top Fashion & Beauty Creators on Instagram (2026).
How is the Top Fashion & Beauty Creators on Instagram (2026) ranking compiled?+
It is generated from Orbitvibe's live database of 240 million creators, ordered by current follower count. Every entry shows the creator or brand, its content category, country, and a direct link to the profile.
Can I filter this list by country or category?+
Yes. Use the search box and country selector to narrow the list, sort by followers or engagement, and browse related rankings by platform, country and category from the sidebar.
How often is this list updated?+
The ranking is refreshed regularly from live data. It was last updated on October 25, 2026.
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