Top Fashion & Beauty Creators on Instagram (2026)
Trends rarely start in a boardroom; they start with people. This ranking lists individual creators working in fashion and beauty: stylists and street-style regulars, models and muses, makeup artists and skincare specialists, hairdressers, thrift and sustainable fashion voices, and the commentators who review every collection. Labels, retailers and beauty houses are ranked separately under Fashion & Beauty. Order comes from live follower counts and refreshes continuously, making it straightforward to compare established names with creators whose audiences are still climbing fast.
Use this list to find the most influential accounts for partnerships and campaigns. Filter by country and category, sort by followers, and export the top 100 to plan outreach, from Kendall at number one to fast-rising names further down the ranking.
| Rank | Creator | Followers |
|---|---|---|
| 4 |  Hailey Rhode Bieberโ @haileybieber | 58.6M 1.6% eng |
| 5 |  Victoria Beckhamโ @victoriabeckham | 33.1M 0.1% eng |
| 6 |  ุฅููุงู ุฌููุงูุงู @ivan_gunawan | 30.7M 0.0% eng |
| 7 |  Emily Ratajkowski @emrata | 27.7M 0.8% eng |
| 8 |  Chiara Ferragni โจ @chiaraferragni | 27.3M 1.5% eng |
| 9 |  Gisele Buฬndchen @gisele | 22.8M 2.5% eng |
| 10 |  Taylor Hill @taylor_hill | 22.6M 0.2% eng |
| 11 |  Barbara Palvin @realbarbarapalvin | 21.4M 3.5% eng |
| 12 |  Rosie HW @rosiehw | 20.5M 0.7% eng |
| 13 |  ๐๐ฎ๐ป๐ฑ๐ถ๐ฐ๐ฒ @candiceswanepoel | 19.8M 0.4% eng |
| 14 |  Adriana Lima @adrianalima | 19.4M 1.2% eng |
| 15 |  Franciny Ehlke @francinyehlke | 19.3M 3.3% eng |
| 16 |  James Charles @jamescharles | 18.7M 1.3% eng |
| 17 |  Nikkietutorials @nikkietutorials | 18.6M 2.6% eng |
| 18 |  Demi ? @demirose | 17.8M 1.0% eng |
| 19 |  Daniella | SINGER | Maeketing @daniellachavezofficial | 17.7M 0.1% eng |
| 20 |  Snejana Onopka @snejanaonopka15 | 16.4M 3.0% eng |
| 21 |  Shilpa Sethi @ms.sethii | 15.5M 5.4% eng |
| 22 |  ๐๐๐น๐๐ ๐
๐๐ @model_roz | 14.4M |
| 23 |  Miranda Kerr @mirandakerr | 13.8M 0.3% eng |
| 24 |  AK ? @anastasiya_kvitko | 12.4M 2.5% eng |
| 25 |  Karlie Kloss @karliekloss | 11.8M 0.0% eng |
| 26 |  Alessandra Ambrosio @alessandraambrosio | 11.8M 0.0% eng |
| 27 |  Laynaboo @layna_boo | 11.6M 0.1% eng |
| 28 |  Wake Up And Makeup @wakeupandmakeup | 10.5M 0.1% eng |
| 29 |  Lea Elui G @leaelui | 10.1M 1.4% eng |
| 30 |  โWinnie Harlowโ @winnieharlow | 9.7M 1.2% eng |
| 31 |  Olivier Rousteing @olivier_rousteing | 9.4M 0.5% eng |
| 32 |  Manish Malhotra @manishmalhotra05 | 9.3M 0.1% eng |
| 33 |  Wisdom Kaye @wisdm | 9M 7.8% eng |
| 34 |  Behati Prinsloo Levine @behatiprinsloo | 8.8M 0.6% eng |
| 35 |  Jeff Hamilton @jeffhamilton | 8.6M 1.9% eng |
| 36 |  Martina Vismara @vismaramartina | 8.5M 4.7% eng |
| 37 |  PONY ํฌ๋ @ponysmakeup | 8.4M 0.4% eng |
| 38 |  Doutzen Kroes @doutzen | 8.3M 0.5% eng |
| 39 |  JACLYN TORREY๐ @jaclynhill | 8.2M 0.5% eng |
| 40 |  Cedra Ammara @cedrabeauty | 7.9M 4.1% eng |
| 41 |  Karen Wazen Bakhazi ูุงุฑู ูุงุฒู @karenwazen | 7.8M 0.0% eng |
| 42 |  Romee Strijd @romeestrijd | 7.8M 0.7% eng |
| 43 |  Lily Adrianne ูููู @lily.adrianne | 7.7M 0.3% eng |
| 44 |  Daily Hair Tutorials ๐โโ๏ธ @hairs.diy | 7.7M 0.1% eng |
| 45 |  Noey Chotikaโ @noeychotika | 7.6M 0.1% eng |
| 46 |  Camila Pudim ๐ฎ @camilapudim | 7.5M 2.4% eng |
| 47 |  Cindy Kimberly @wolfiecindy | 7.1M 3.4% eng |
| 48 |  Daniel Asante @mr.dasante | 7.1M 0.3% eng |
| 49 |  Agustin Fernandez @agustinofficial | 7.1M 0.1% eng |
| 50 |  Parul Garg @parulgargmakeup | 6.8M 2.5% eng |
| 51 |  Thylane-lena Rose @thylaneblondeau | 6.7M |
| 52 |  Veronika Rajek,MBA.,MSc @veronikarajek | 6.6M 3.5% eng |
| 53 |  MARIO TESTINO @mariotestino | 6.3M 0.2% eng |
| 54 |  Maya Nazor @nazormaya | 6.3M 16.0% eng |
| 55 |  Jessica Simpson @jessicasimpson | 6.1M 0.4% eng |
| 56 |  Alexa Chung @alexachung | 6.1M 0.5% eng |
| 57 |  Jean Carlo @jashlem | 6M 4.7% eng |
| 58 |  Glam Together @glamtogether | 5.9M 0.0% eng |
| 59 |  ่ค็ฐใใณใซ @2525nicole2 | 5.9M 0.3% eng |
| 60 |  Aburob @aburob | 5.8M 1.8% eng |
| 61 |  Leah Kateb @leahkateb | 5.7M 10.7% eng |
| 62 |  SAMMYY02K @sammyy02k | 5.7M 0.0% eng |
| 63 |  Allison Parker @allisonparkerxo | 5.5M 0.5% eng |
| 64 |  Dolly Castro | Wellness Advocate @dollycastro | 5.5M 0.0% eng |
| 65 |  Farah Dhukai @farahdhukai | 5.4M 6.5% eng |
| 66 |  Ju Leme @julianaleme | 5.3M 2.8% eng |
| 67 |  ุฎูุทุงุช ุฌุฏุชู | ุดูุฑุงุฒ @sheraz.tjarb | 5.1M 0.0% eng |
| 68 |  Heric Portella @hericportella | 5.1M 39.9% eng |
| 69 |  Iskra Lawrence | Self Love, Body Confidence & Motherhood @iskra | 5M 0.0% eng |
| 70 |  Kristin Cavallari @kristincavallari | 4.9M 1.2% eng |
| 71 |  Cecilia Rodriguez @chechurodriguez_real | 4.9M 0.2% eng |
| 72 |  Leonie Hanne @leoniehanne | 4.7M 1.7% eng |
| 73 |  Emily Sears @emilysears | 4.7M 0.2% eng |
| 74 |  okuneye idris Olanrewajuโ @bobrisky222 | 4.7M 0.6% eng |
| 75 |  ไฝใ
ๆจๅธ @nozomisasaki_official | 4.7M 0.6% eng |
| 76 |  ๐ ๐ฎ ๐ ๐ฒ ๐ ๐ฎ ๐ง ๐ ๐ข ๐ง ๐ข @rudybundini | 4.7M 2.3% eng |
| 77 |  Alex Consani @alexconsani | 4.5M 14.1% eng |
| 78 |  Caroline Daurโ @carodaur | 4.5M 0.5% eng |
| 79 |  Pauline @popstantot | 4.5M 1.1% eng |
| 80 |  Chiara Biasi @chiarabiasi | 4.2M |
| 81 |  Izabel Goulart @izabelgoulart | 4.2M 0.4% eng |
| 82 |  Rachel Bush @rachelbush | 4.1M 2.0% eng |
| 83 |  Chris Appletonโ @chrisappleton1 | 4.1M 0.7% eng |
| 84 |  Hung Vanngo @hungvanngo | 4.1M 0.6% eng |
| 85 |  Bo Brownโ @bobrownn | 4M 0.3% eng |
| 86 |  Meadow Walker Thornton-Allan @meadowwalker | 4M 0.4% eng |
| 87 |  Natalia Vodianova @natasupernova | 4M 1.4% eng |
| 88 |  Zeynab El-helw ุฒููุจ ุงูุญููู @zeynabelhelw | 3.9M 0.7% eng |
| 89 |  Blake Gray @blakegray | 3.9M |
| 90 |  Selinโ @selincigerci | 3.9M 0.4% eng |
| 91 |  Bilonda Alice Mukendi @beautybyalicedimplz | 3.9M 10.2% eng |
| 92 |  Stephanie Collier @_stephjc | 3.9M 2.2% eng |
| 93 |  Jourdan Dunn @jourdandunn | 3.8M 0.0% eng |
| 94 |  RACHEL COOK @rachelc00k | 3.7M 0.9% eng |
| 95 |  Trinity Tatum @soootrini | 3.6M |
| 96 |  Steฬphanie Durant ? @stephaniedurant | 3.6M 4.1% eng |
| 97 |  Cilia Ghass โตฃ @cilia.ghass | 3.5M 4.0% eng |
| 98 |  Clioโ @cliomakeup_official | 3.5M 0.6% eng |
| 99 |  Chanel Iman @chaneliman | 3.4M 0.2% eng |
| 100 |  Menwithstreetstyle @menwithstreetstyle | 3.4M 1.5% eng |
Frequently asked questions
Who has the most followed account in this ranking?+
Kendall (@kendalljenner) leads with 277.7M followers, ranking number one among the 100 profiles tracked in Top Fashion & Beauty Creators on Instagram (2026).
How is the Top Fashion & Beauty Creators on Instagram (2026) ranking compiled?+
It is generated from Orbitvibe's live database of 240 million creators, ordered by current follower count. Every entry shows the creator or brand, its content category, country, and a direct link to the profile.
Can I filter this list by country or category?+
Yes. Use the search box and country selector to narrow the list, sort by followers or engagement, and browse related rankings by platform, country and category from the sidebar.
How often is this list updated?+
The ranking is refreshed regularly from live data. It was last updated on September 10, 2026.
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