The World's Most-Followed Instagram Accounts (2026)
Instagram's biggest accounts sit at the crossroads of music, sport, film and fashion, and this is where you can see them side by side. The ranking pulls together global superstars, national icons, football clubs, record labels and the platform's own household-name creators, with no niche or country filter applied. Positions are ordered by live follower counts and refreshed continuously, so the list moves as the platform does. Use it as a starting point, then narrow down by country or category to find the accounts that matter to your work.
Use this list to find the most influential accounts for partnerships and campaigns. Filter by country and category, sort by followers, and export the top 100 to plan outreach, from Instagram at number one to fast-rising names further down the ranking.
| Rank | Creator | Followers |
|---|---|---|
| 4 |  Selena Gomez @selenagomez | 403M 0.6% eng |
| 5 |  Dwayne Johnson† @therock | 380.9M 0.1% eng |
| 6 |  Kylie @kyliejenner | 380.7M 0.4% eng |
| 7 |  Ariana Grande† @arianagrande | 362.5M 0.4% eng |
| 8 |  Kim Kardashian @kimkardashian | 343.8M 0.4% eng |
| 9 |  Beyoncé @beyonce | 298.9M 0.5% eng |
| 10 |  Khloé Kardashian @khloekardashian | 291.5M |
| 11 |  Nike @nike | 291M 0.0% eng |
| 12 |  Justin Bieber @lilbieber | 286.3M 0.4% eng |
| 13 |  Kendall @kendalljenner | 277.6M 0.7% eng |
| 14 |  Taylor Swift† @taylorswift | 272.7M 1.5% eng |
| 15 |  Virat Kohli @virat.kohli | 271.4M 0.3% eng |
| 16 |  National Geographic† @natgeo | 268.4M 0.0% eng |
| 17 |  Neymar Jr @neymarjr | 241.9M 1.7% eng |
| 18 |  Jennifer Lopez† @jlo | 240M 0.1% eng |
| 19 |  Kourtney Kardashian Barker @kourtneykardash | 209.1M |
| 20 |  MILEY† @miley | 205.5M 0.2% eng |
| 21 |  Katy Perry @katyperry | 195.3M |
| 22 |  Real Madrid C.F. @realmadrid | 181.2M 0.2% eng |
| 23 |  Zendaya @zendaya | 178.6M 2.8% eng |
| 24 |  Kevin Hart @kevinhart4real | 171.9M 0.2% eng |
| 25 |  Cardi B @iamcardib | 160.8M 0.9% eng |
| 26 |  👑† @kingjames | 153.7M 0.8% eng |
| 27 |  FC Barcelona† @fcbarcelona | 148.9M 1.5% eng |
| 28 |  Demi Lovato @ddlovato | 147.6M 0.3% eng |
| 29 |  badgalriri @badgalriri | 145.8M 1.0% eng |
| 30 |  Champagnepapi @champagnepapi | 140M 0.7% eng |
| 31 |  BROWN† @chrisbrownofficial | 139.9M 0.1% eng |
| 32 |  Kylian Mbappé @k.mbappe | 136.9M 2.8% eng |
| 33 |  Ellen DeGeneres @ellendegeneres | 129.8M 0.0% eng |
| 34 |  BILLIE EILISH @billieeilish | 123.7M 2.9% eng |
| 35 |  UEFA Champions League† @championsleague | 120.6M 0.2% eng |
| 36 |  Narendra Modi @narendramodi | 106.8M 5.3% eng |
| 37 |  LISA† @lalalalisa_m | 105.9M 3.9% eng |
| 38 |  NASA† @nasa | 104.4M 0.3% eng |
| 39 |  Vin Diesel @vindiesel | 103.4M 0.3% eng |
| 40 |  Gal Gadot @gal_gadot | 103.3M 0.2% eng |
| 41 |  Shakira @shakira | 103.3M 0.8% eng |
| 42 |  Shraddha ✶ @shraddhakapoor | 92.9M 3.0% eng |
| 43 |  Priyanka @priyankachopra | 92.8M 0.8% eng |
| 44 |  MrBeast @mrbeast | 90.9M 1.3% eng |
| 45 |  J† @jennierubyjane | 89.4M 3.4% eng |
| 46 |  DUA LIPA @dualipa | 89M 2.0% eng |
| 47 |  NBA @nba | 87.9M 0.0% eng |
| 48 |  David Beckham @davidbeckham | 87.7M 1.1% eng |
| 49 |  snoopdogg @snoopdogg | 86.7M 0.0% eng |
| 50 |  Alia Bhatt 💛 @aliaabhatt | 85.3M 1.6% eng |
| 51 |  ROSÉ @roses_are_rosie | 83M 2.8% eng |
| 52 |  BTS official @bts.bighitofficial | 81.7M 3.5% eng |
| 53 |  Ronaldo de Assis Moreira @ronaldinho | 81.1M 0.7% eng |
| 54 |  Premier League† @premierleague | 80.4M 0.2% eng |
| 55 |  JISOO🪐 @sooyaaa__ | 80M 4.6% eng |
| 56 |  433† @433 | 79.7M 0.6% eng |
| 57 |  Katrina Kaif @katrinakaif | 78.7M 4.5% eng |
| 58 |  Georgina Rodríguez @georginagio | 78.3M 4.4% eng |
| 59 |  Khabane Lame @khaby00 | 78.1M 0.8% eng |
| 60 |  दीपिका पादुकोण @deepikapadukone | 78M 1.7% eng |
| 61 |  Abel† @theweeknd | 77.2M 2.4% eng |
| 62 |  Erling Braut Haaland @erling | 76.9M 3.1% eng |
| 63 |  V @thv | 76.9M 14.9% eng |
| 64 |  Victoria's Secret† @victoriassecret | 76.8M 0.0% eng |
| 65 |  Neha Kakkar @nehakakkar | 76M 0.3% eng |
| 66 |  Raffi Ahmad and Nagita Slavina @raffinagita1717 | 75M 0.0% eng |
| 67 |  Karim Benzema @karimbenzema | 74.4M 2.3% eng |
| 68 |  Gigi Hadid @gigihadid | 73.5M 1.6% eng |
| 69 |  Salman Khan @beingsalmankhan | 72.7M 1.3% eng |
| 70 |  Emma Watson @emmawatson | 70.9M 0.4% eng |
| 71 |  Millie Bobby Brown @milliebobbybrown | 70.7M 0.8% eng |
| 72 |  KAROL G @karolg | 70.5M 2.5% eng |
| 73 |  Sergio Ramos @sergioramos | 69.9M 1.2% eng |
| 74 |  Justin Timberlake† @justintimberlake | 68.9M 0.3% eng |
| 75 |  Tom Holland @tomholland2013 | 68.7M 5.5% eng |
| 76 |  Shawn Mendes† @shawnmendes | 68.6M 1.2% eng |
| 77 |  Mohamed Salah @mosalah | 67.9M 1.2% eng |
| 78 |  Jacqueline Fernandez @jacquelienefernandez | 67.7M 0.2% eng |
| 79 |  Will Smith @willsmith | 67.6M 0.2% eng |
| 80 |  Marcelo Vieira @marcelotwelve | 67.4M 0.5% eng |
| 81 |  Paris Saint-Germain @psg | 67.3M 1.2% eng |
| 82 |  AnushkaSharma1588 @anushkasharma | 67.2M 10.6% eng |
| 83 |  Urvashi Rautela @urvashirautela | 67.1M 0.3% eng |
| 84 |  FIFA World Cup† @fifaworldcup | 67M 0.4% eng |
| 85 |  Manchester United @manutd | 66.1M 0.2% eng |
| 86 |  Zlatan Ibrahimović @zlatan | 65.3M 1.2% eng |
| 87 |  Marvel Entertainment† @marvel | 65.2M 0.6% eng |
| 88 |  Akshay Kumar @akshaykumar | 64.9M 1.0% eng |
| 89 |  Vinicius Jr. ⚡️🇧🇷 @vinijr | 64M 6.7% eng |
| 90 |  MALUMA @maluma | 63.6M 1.2% eng |
| 91 |  Paul Labile Shakur Pogba @paulpogba | 63.5M 1.0% eng |
| 92 |  ZARA† @zara | 61.7M 0.0% eng |
| 93 |  ⋆𐙚₊˚⊹♡ camila @camila_cabello | 61.6M 1.2% eng |
| 94 |  Lady Gaga† @ladygaga | 61.2M 4.0% eng |
| 95 |  Anitta 🎤 @anitta | 61.1M 0.6% eng |
| 96 |  JIMIN @j.m | 60.3M 12.0% eng |
| 97 |  disha patani (paatni) 🦋 @dishapatani | 60.3M 0.5% eng |
| 98 |  Lamine Yamal @lamineyamal | 59.3M 33.3% eng |
| 99 |  Bella 🦋 @bellahadid | 59.1M 1.4% eng |
| 100 |  CHANEL† @chanelofficial | 59.1M 0.0% eng |
| 101 |  Juventus† @juventus | 59M 0.1% eng |
| 102 |  Robert Downey Jr. @robertdowneyjr | 58.9M 2.7% eng |
| 103 |  Hailey Rhode Bieber† @haileybieber | 58.8M 1.6% eng |
Frequently asked questions
Who has the most followed account in this ranking?+
Instagram (@instagram) leads with 686.6M followers, ranking number one among the 994 profiles tracked in The World's Most-Followed Instagram Accounts (2026).
How is the The World's Most-Followed Instagram Accounts (2026) ranking compiled?+
It is generated from Orbitvibe's live database of 240 million creators, ordered by current follower count. Every entry shows the creator or brand, its content category, country, and a direct link to the profile.
Can I filter this list by country or category?+
Yes. Use the search box and country selector to narrow the list, sort by followers or engagement, and browse related rankings by platform, country and category from the sidebar.
How often is this list updated?+
The ranking is refreshed regularly from live data. It was last updated on October 16, 2026.
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