Most Followed Lifestyle Creators on Instagram 2026
The biggest names in lifestyle. This 2026 ranking lists follower counts, creator names, content categories and countries, with a direct profile link for every account, drawn from Orbitvibe's database of 240 million creators.
Use this list to find the most influential accounts for partnerships and campaigns. Filter by country and category, sort by followers, and export the top 100 to plan outreach, from Vinicius Jr. ⚡️🇧🇷 at number one to fast-rising names further down the ranking.
| Rank | Creator | Followers |
|---|---|---|
| 4 |  Salice Rose @salicerose | 19.5M 0.4% eng |
| 5 |  Maudy Ayunda @maudyayunda | 19.4M 0.5% eng |
| 6 |  anthonyjoshua @anthonyjoshua | 18.5M 0.3% eng |
| 7 |  Lonzo Ball @zo | 17.2M 1.4% eng |
| 8 |  НАСТЯ ИВЛЕЕВА @_agentgirl_ | 17M 0.9% eng |
| 9 |  KAI @zkdlin | 14.2M 5.5% eng |
| 10 |  Nischay Malhan @triggeredinsaan | 13.8M 7.3% eng |
| 11 |  BİM Türkiye @bimturkiye | 13.8M 0.0% eng |
| 12 |  SAINT LAURENT @ysl | 13.7M 0.1% eng |
| 13 |  Nadine Lustre @nadine | 12.6M 1.6% eng |
| 14 |  Cameron Diaz @camerondiaz | 12.4M 1.0% eng |
| 15 |  Topshop @topshop | 11.6M |
| 16 |  Converse @converse | 10.3M 0.5% eng |
| 17 |  Tastyuk @tastyuk | 10M 0.0% eng |
| 18 |  Paul George @ygtrece | 9.9M |
| 19 |  PAMELLA LUNARDI @bypamella | 9.8M 3.4% eng |
| 20 |  Yuki Kato @yukikt | 9.2M |
| 21 |  Roberto Cavalli @roberto_cavalli | 8.8M 0.0% eng |
| 22 |  Şok Marketler @sokmarketler | 8.7M 0.0% eng |
| 23 |  Varinder Chawla @varindertchawla | 8.7M 0.1% eng |
| 24 |  WESTWING @westwingcom | 8.7M 0.0% eng |
| 25 |  TED Talks @ted | 8.5M 0.0% eng |
| 26 |  ZARA HOME @zarahome | 8.1M 0.0% eng |
| 27 |  SEOHYUN 서현 @seojuhyun_s | 7.9M |
| 28 |  Charlotte Tilbury, CBE @charlottetilbury | 7.6M 0.1% eng |
| 29 |  Tasty Japan-人気No.1簡単料理・幸せレシピ @tastyjapan | 7.2M 0.0% eng |
| 30 |  Jully Molinna @jullymolinna | 6.9M |
| 31 |  Karen Sarahi Robles @iluvsarahii | 6.4M |
| 32 |  1924US @1924us | 6.1M 2.3% eng |
| 33 |  Michelle Hunziker @therealhunzigram | 6M 1.4% eng |
| 34 |  Ray-Ban @rayban | 6M 0.3% eng |
| 35 |  Maria Emanuelly @eumariaemanuellyoficial | 5.9M |
| 36 |  Martha Stewart @marthastewart | 5.9M 0.1% eng |
| 37 |  Portal R7 @portalr7 | 5.7M |
| 38 |  Rozzah @rozzah | 5.6M 6.6% eng |
| 39 |  Misha Collins @misha | 5.4M 1.9% eng |
| 40 |  JIYEON @jiyeon2__ | 5.4M 6.0% eng |
| 41 |  Fernanda Lima @fernandalima | 5.3M |
| 42 |  Arisita @arianny.tenorio | 5.3M 5.6% eng |
| 43 |  Danielle Brown | Healthy Recipes @healthygirlkitchen | 5.2M 0.7% eng |
| 44 |  Xiaomi Global @xiaomi.global | 5M 0.1% eng |
| 45 |  bonappetitmag @bonappetitmag | 4.9M 0.1% eng |
| 46 |  Arthur Paek @arthurpaek | 4.7M |
| 47 |  Maria Dolores @doloresaveiroofficial | 4.7M 8.2% eng |
| 48 |  Tasty Latam @tastylatam | 4.6M |
| 49 |  Interior Design & Architecture @d.signers | 4.6M |
| 50 |  Thewizardliz @thewizardliz | 4.6M 5.2% eng |
| 51 |  Maya Nazor @nazormaya | 4.6M 16.0% eng |
| 52 |  Microsoft @microsoft | 4.5M 0.1% eng |
| 53 |  سارة @saraabujad | 4.5M |
| 54 |  Anastasia @anastasile | 4.4M 11.3% eng |
| 55 |  Allrecipes @allrecipes | 4.3M 0.0% eng |
| 56 |  jillian turecki @jillianturecki | 4M 1.7% eng |
| 57 |  Designboom Magazine @designboom | 4M 0.0% eng |
| 58 |  SHAI ROSS @iamshaiross | 4M 1.9% eng |
| 59 |  Kane Brown @kanebrown | 4M 7.4% eng |
| 60 |  Excuse My Beauty @niquee | 3.8M 1.6% eng |
| 61 |  Lamborghini Squadra Corse @lamborghinisc | 3.8M 0.1% eng |
| 62 |  Food52 @food52 | 3.7M 0.2% eng |
| 63 |  Migros Türkiye @migros_tr | 3.6M |
| 64 |  AS Gaming @sahilrana | 3.6M |
| 65 |  Juniper Wildlife Refuge @juniperfoxx | 3.5M 2.4% eng |
| 66 |  KARLA ESTRADA @karlaestrada1121 | 3.5M 0.2% eng |
| 67 |  Daily Stoic @dailystoic | 3.5M 0.1% eng |
| 68 |  ASUS @asus | 3.4M 0.0% eng |
| 69 |  Eva Miller ᢉ𐭩 @miller.ev | 3.4M 1.8% eng |
| 70 |  PMCanal5 @lacasafamososmx | 3.4M |
| 71 |  Alex Demuner @demunershow | 3.4M |
| 72 |  Madame Coco @madamecocotr | 3.3M |
| 73 |  S7s 👌🏼 سحس @hussain.sallam | 3.3M |
| 74 |  Rocky Barnes @rocky_barnes | 3.3M 0.0% eng |
| 75 |  Аня Ищук 🤍 @anyaischuk | 3.3M 2.3% eng |
| 76 |  Karim @ice.karimcooks | 3.3M 1.1% eng |
| 77 |  Daniel LaBelle @daniellabelle1 | 3.2M 5.0% eng |
| 78 |  ISABEL MARANT @isabelmarant | 3.2M |
| 79 |  Rafaella Baltar @rafaellabaltar | 3.2M |
| 80 |  Nigella @nigellalawson | 3.2M 0.1% eng |
| 81 |  MadeiraMadeira @madeiramadeiraloja | 3.1M |
| 82 |  Ariannita la Gringa @ariannitalagringa | 3.1M 0.4% eng |
| 83 |  Casa E Jardim @casaejardim | 3.1M |
| 84 |  Official Page Wardah Cosmetics @wardahbeauty | 3M |
| 85 |  Wilton Cake Decorating @wiltoncakes | 3M |
| 86 |  Mati Spano @matispano_ | 3M |
| 87 |  ℳ𝒶𝓇𝑔𝒶 𝒟𝒾𝒶𝓏 @decorbymaggie | 3M 2.8% eng |
| 88 |  Ivan Fematt @mole82 | 2.9M 1.8% eng |
| 89 |  Rue | Home Decor | Lifestyle @decor.snippets | 2.9M 2.3% eng |
| 90 |  Koton @koton | 2.9M 0.1% eng |
| 91 |  GOODLIFE @goodlife | 2.9M 0.7% eng |
| 92 |  Funny And Relatable Memes @circleofidiots | 2.9M 0.3% eng |
| 93 |  Karaca @karaca | 2.8M 0.0% eng |
| 94 |  Jack’s Dining Room @jacksdiningroom | 2.8M 4.1% eng |
| 95 |  Karamo @karamo | 2.8M 0.2% eng |
| 96 |  Architecture & Interior Design @myhouseidea | 2.7M 0.0% eng |
| 97 |  ✾ Wendy @wendywalters | 2.7M |
| 98 |  Guilherme Tank @gui.tank | 2.7M |
| 99 |  Tomi @tomi.timetraveler | 2.7M |
| 100 |  Трум Трум @troomtroomru | 2.7M |
| 101 |  김지원 @bobbyindaeyo | 2.7M |
| 102 |  Katja Martinez @katumartinez | 2.6M 0.8% eng |
| 103 |  Gia Marie Macool @giamacool | 2.6M |
Frequently asked questions
Who has the most followed account in this ranking?+
Vinicius Jr. ⚡️🇧🇷 (@vinijr) leads with 64.2M followers, ranking number one among the 10,000 profiles tracked in Most Followed Lifestyle Creators on Instagram 2026.
How is the Most Followed Lifestyle Creators on Instagram 2026 ranking compiled?+
It is generated from Orbitvibe's live database of 240 million creators, ordered by current follower count. Every entry shows the creator or brand, its content category, country, and a direct link to the profile.
Can I filter this list by country or category?+
Yes. Use the search box and country selector to narrow the list, sort by followers or engagement, and browse related rankings by platform, country and category from the sidebar.
How often is this list updated?+
The ranking is refreshed regularly from live data. It was last updated on August 31, 2026.
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