Top Automotive Brands on Instagram (2026)
Car companies were early to understand that Instagram is a showroom, and the industry's biggest accounts are ranked here. The list covers organisations rather than people: manufacturers from luxury marques to mass-market brands, national and regional dealer groups, tuning and modification houses, parts and tyre suppliers, classic car specialists and automotive marketplaces. Their order comes from live follower counts and is refreshed continuously, so a model reveal or motor show appearance shows up quickly. Presenters, reviewers and petrolheads are ranked in the separate Automotive Creators list.
Use this list to find the most influential accounts for partnerships and campaigns. Filter by country and category, sort by followers, and export the top 100 to plan outreach, from BMW at number one to fast-rising names further down the ranking.
| Rank | Creator | Followers |
|---|---|---|
| 4 |  Porsche @porsche | 33.6M 0.2% eng |
| 5 |  Ferrari† @ferrari | 32.4M 0.2% eng |
| 6 |  BUGATTI† @bugatti | 24.9M 0.3% eng |
| 7 |  Mercedes-AMG @mercedesamg | 17.7M 0.3% eng |
| 8 |  Jaguar† @jaguar | 16.2M 0.1% eng |
| 9 |  Audi USA @audiusa | 15.7M 0.3% eng |
| 10 |  Maserati† @maserati | 14.6M 0.1% eng |
| 11 |  Aston Martin @astonmartin | 12.4M 0.2% eng |
| 12 |  Rolls-Royce Motor Cars† @rollsroycecars | 11M 0.3% eng |
| 13 |  BMW M GmbH @bmwm | 11M 0.5% eng |
| 14 |  Volkswagen @volkswagen | 10.8M 0.1% eng |
| 15 |  McLaren Automotive† @mclarenauto | 10.6M 0.1% eng |
| 16 |  Range Rover @rangerover | 10.2M 0.2% eng |
| 17 |  KOENIGSEGG @koenigsegg | 8.6M 1.3% eng |
| 18 |  Jeep† @jeep | 8.2M 0.1% eng |
| 19 |  Dodge @dodgeofficial | 7.7M 0.2% eng |
| 20 |  Mercedes-Benz Deutschland @mercedesbenz_de | 7.6M 0.1% eng |
| 21 |  Nissan @nissan | 7.3M 0.1% eng |
| 22 |  Pagani Automobili @paganiautomobili | 6.6M 0.6% eng |
| 23 |  Audi† @audi | 6.3M 0.3% eng |
| 24 |  Gas Monkey Garage† @gasmonkeygarage | 5.5M 0.7% eng |
| 25 |  Lexus @lexususa | 5.2M 0.1% eng |
| 26 |  Vanguard Motor Sales @vanguardmotors | 5.1M 0.1% eng |
| 27 |  Pugachev Luxury Car Rental @pugachev_service | 4.6M 0.5% eng |
| 28 |  BMW @bmwusa | 4.5M 0.1% eng |
| 29 |  BRABUS @brabus | 4.2M 0.8% eng |
| 30 |  Cadillac @cadillac | 3.9M 0.3% eng |
| 31 |  MANSORY @mansory | 3.9M 1.5% eng |
| 32 |  FIRST MOTORS @f1rstmotors | 3M 14.3% eng |
| 33 |  Audi Sport @audisport | 3M 0.4% eng |
| 34 |  LAMBORGHINI MIAMI 🇮🇹 @lamborghinimiami | 2.9M 0.1% eng |
| 35 |  Avtotuning Ikromov Ibrohim @autotuning_uz | 2.9M 1.5% eng |
| 36 |  Vintage (formerly @vintagebroncos) @vintagemodern | 2.6M 0.3% eng |
| 37 |  Impacto Prime† @impactoprime | 2.6M 0.7% eng |
| 38 |  Mercedes-Benz Museum @mercedesbenzmuseum | 2.5M 2.1% eng |
| 39 |  MINI @mini | 2.3M 0.4% eng |
| 40 |  Porsche Newsroom† @porsche_newsroom | 2.3M 0.1% eng |
| 41 |  carwow @carwow | 2.1M 2.8% eng |
| 42 |  Ford Mustang @fordmustang | 2M 0.4% eng |
| 43 |  VIP Motors† @vipmotorsuae | 2M 0.7% eng |
| 44 |  Tuning Abdullayev Dilshod @tuninghouse.uz | 1.9M 2.1% eng |
| 45 |  Pinkbike @pinkbike | 1.9M 0.5% eng |
| 46 |  Volvo Cars @volvocars | 1.9M 0.4% eng |
| 47 |  Champion Porsche @championporsche | 1.8M 2.0% eng |
| 48 |  Car Builders @carbuilders | 1.8M 0.1% eng |
| 49 |  Pakwheels.com† @pakwheels | 1.8M 0.3% eng |
| 50 |  №1 Innovative Europe Auction For Ordering Cars @1reserveauction | 1.8M |
| 51 |  Mercedes-Benz India @mercedesbenzind | 1.8M 0.4% eng |
| 52 |  Milliy Avto @milliy_avto_ | 1.7M 0.0% eng |
| 53 |  Hollmann International @hollmanninternational | 1.7M 2.0% eng |
| 54 |  GMC @gmc | 1.6M 0.3% eng |
| 55 |  Yenikoy Motors† @yenikoymotors | 1.6M |
| 56 |  DAVE’S AUTO CENTER Utah - David Bell† @davesautocenter | 1.5M 29.5% eng |
| 57 |  AUTODOC — online car parts store† @autodoc | 1.5M 0.1% eng |
| 58 |  Volvotrucks† @volvotrucks | 1.4M 0.1% eng |
| 59 |  Ram Trucks @ramtrucks | 1.4M 4.7% eng |
| 60 |  West Coast Customs† @westcoastcustoms | 1.3M 0.3% eng |
| 61 |  LEXUS @lexus_jp | 1.3M 0.3% eng |
| 62 |  Formen Motors† @formenmotors | 1.3M 1.4% eng |
| 63 |  The-Landrovers @thelandrovers | 1.3M 0.6% eng |
| 64 |  ABT Sportsline† @abt_sportsline | 1.3M 1.6% eng |
| 65 |  DELAGE @delageofficiel | 1.2M 4.7% eng |
| 66 |  Nodir @xancar_sound | 1.2M 0.1% eng |
| 67 |  Cartex Tashkent @cartex_tashkent | 1.1M 0.4% eng |
| 68 |  CUPRA @cupra_official | 1.1M 0.8% eng |
| 69 |  Autoplex Customs† @autoplexcustoms | 1.1M 1.5% eng |
| 70 |  SYA GROUP @sya__group | 1.1M 0.0% eng |
| 71 |  Avto_bepul_elon @avto_bepul_elon | 1M 0.0% eng |
| 72 |  HornBlasters ??? @hornblasters | 1M 0.1% eng |
| 73 |  Porsche GB @porsche_gb | 1M 0.1% eng |
| 74 |  Audi India @audiin | 1M 0.6% eng |
| 75 |  Araba İlan Platformu @aradiginmuzik | 981.9k |
| 76 |  DELUXE AUTO | ВИКУП | ПРОДАЖ | ОБМІН @_deluxe.auto_ | 976.2k 0.0% eng |
| 77 |  Bloger • Mentor • Biznesmen • Otabek Jurayev @otabek_juraew | 975.2k 3.4% eng |
| 78 |  Rezvani Motors @rezvanimotors | 944.4k 1.5% eng |
| 79 |  Farmtruck and AZN @fna405 | 934.6k 0.0% eng |
| 80 |  Hagerty @hagerty | 924k 0.5% eng |
| 81 |  X Car Rental - Sports And Luxury Car Rental In Dubai @xcarrental | 922.7k 0.0% eng |
| 82 |  JTX Forged @jtxforged | 910.6k 0.8% eng |
| 83 |  Can-Am Off-Road @canamoffroad | 901.6k 0.1% eng |
| 84 |  Anıl sancaktar @sancaktar_otomtiv | 894.6k 1.1% eng |
| 85 |  Land Rover UK @landroverdiscovery | 892k 0.1% eng |
| 86 |  LSX @lsx | 891.3k 0.1% eng |
| 87 |  Araban İlanda Türkiye 🇹🇷 @arabanilanda.tr | 887.8k |
| 88 |  Polestar @polestarcars | 878.8k 1.0% eng |
| 89 |  Karim Haddad @karim.luxury | 873.4k 37.2% eng |
| 90 |  BBS Wheels USA @bbs.wheels | 863.4k 0.4% eng |
| 91 |  Rodrigo Aguinaldo Camilo | Doutor Score @eu.rodrigocamilo | 862k 0.1% eng |
| 92 |  Cars @cars | 859.9k 1.0% eng |
| 93 |  İNCİ OTOMOTİV KAYSERİ @2.elde1.inci | 846.9k 11.6% eng |
| 94 |  Top Level | Тюнинг ателье @top.level.spb | 837.2k 0.0% eng |
| 95 |  MOSHINA BOZOR | SOTISH VA SOTIB OLISH XIZMATI @ali.carsuz | 833.1k 0.1% eng |
Frequently asked questions
Who has the most followed account in this ranking?+
BMW (@bmw) leads with 44.3M followers, ranking number one among the 95 profiles tracked in Top Automotive Brands on Instagram (2026).
How is the Top Automotive Brands on Instagram (2026) ranking compiled?+
It is generated from Orbitvibe's live database of 240 million creators, ordered by current follower count. Every entry shows the creator or brand, its content category, country, and a direct link to the profile.
Can I filter this list by country or category?+
Yes. Use the search box and country selector to narrow the list, sort by followers or engagement, and browse related rankings by platform, country and category from the sidebar.
How often is this list updated?+
The ranking is refreshed regularly from live data. It was last updated on October 16, 2026.
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