Top Fashion & Beauty Brands on Instagram (2026)
Fashion and beauty were made for Instagram, and the biggest houses in both industries treat it as a front window. This ranking covers organisations rather than individuals: couture and streetwear labels, high-street chains, cosmetics and skincare brands, fragrance houses, eyewear and jewellery makers, plus the retailers and marketplaces that sell them. Positions come from live follower counts and are refreshed continuously, so a campaign that lands well shows up in the order. If you are looking for the stylists and beauty voices behind the trends, the Fashion Creators ranking covers people.
Use this list to find the most influential accounts for partnerships and campaigns. Filter by country and category, sort by followers, and export the top 100 to plan outreach, from Nike at number one to fast-rising names further down the ranking.
| Rank | Creator | Followers |
|---|---|---|
| 4 |  CHANEL† @chanelofficial | 59.1M 0.0% eng |
| 5 |  H̶U̶D̶A̶ CARDI BEAUTY† @hudabeauty | 56.2M 0.3% eng |
| 6 |  Louis Vuitton† @louisvuitton | 55.1M 0.0% eng |
| 7 |  Vogue† @voguemagazine | 52.1M 0.2% eng |
| 8 |  GUCCI† @gucci | 50.6M 0.4% eng |
| 9 |  Dior Official @dior | 46.7M 0.1% eng |
| 10 |  SHEIN.COM† @sheinofficial | 42M 0.0% eng |
| 11 |  H&M† @hm | 38.1M 0.0% eng |
| 12 |  adidas Originals @adidasoriginals | 33.7M 0.1% eng |
| 13 |  Prada† @prada | 33.6M 0.1% eng |
| 14 |  Dolce&Gabbana† @dolcegabbana | 29.9M 0.2% eng |
| 15 |  adidas @adidas | 29.7M 0.1% eng |
| 16 |  VERSACE @versace | 28.6M 0.0% eng |
| 17 |  Calvin Klein† @calvinklein | 26M 0.1% eng |
| 18 |  Kylie Cosmetics† @kyliecosmetics | 23.8M 0.1% eng |
| 19 |  M·A·C Cosmetics† @maccosmetics | 23.4M 0.0% eng |
| 20 |  Sephora† @sephora | 22.7M 0.0% eng |
| 21 |  FashionNova.com† @fashionnova | 21.5M 0.0% eng |
| 22 |  Fendi† @fendi | 20.7M 0.0% eng |
| 23 |  Burberry @burberry | 19.9M 0.1% eng |
| 24 |  Emporio Armani @emporioarmani | 19.1M 0.1% eng |
| 25 |  Michael Kors† @michaelkors | 19M 0.0% eng |
| 26 |  ELIE SAAB† @eliesaabworld | 18.8M 0.1% eng |
| 27 |  Valentino† @maisonvalentino | 18.6M 0.0% eng |
| 28 |  ROLEX† @rolex | 17.9M 0.3% eng |
| 29 |  Anastasia Beverly Hills† @anastasiabeverlyhills | 17.8M 0.0% eng |
| 30 |  SHEIN Brasil† @sheinbrasil | 17.8M 0.0% eng |
| 31 |  Christian Louboutin @christianlouboutin | 16.9M 0.0% eng |
| 32 |  Tiffany & Co.† @tiffanyandco | 16.9M 0.1% eng |
| 33 |  Ralph Lauren† @ralphlauren | 16.8M 0.0% eng |
| 34 |  PrettyLittleThing† @prettylittlething | 16.8M 0.0% eng |
| 35 |  Cartier Official @cartier | 16.6M 0.1% eng |
| 36 |  MANGO† @mango | 15.7M 0.0% eng |
| 37 |  GIVENCHY† @givenchy | 15.7M 0.0% eng |
| 38 |  vans† @vans | 15.7M 0.1% eng |
| 39 |  Hermès† @hermes | 15.6M 0.0% eng |
| 40 |  Balenciaga† @balenciaga | 15M 0.1% eng |
| 41 |  ASOS† @asos | 14.6M |
| 42 |  Dior Beauty Official† @diorbeauty | 14.4M 0.0% eng |
| 43 |  BVLGARI Official† @bvlgari | 14.3M 0.7% eng |
| 44 |  NYX Professional Makeup† @nyxcosmetics | 14.1M 0.0% eng |
| 45 |  MAKEUP BY MARIO† @makeupbymario | 13.9M 0.0% eng |
| 46 |  SAINT LAURENT† @ysl | 13.9M 0.1% eng |
| 47 |  Jimmy Choo† @jimmychoo | 13.4M 0.0% eng |
| 48 |  FENTY BEAUTY BY RIHANNA† @fentybeauty | 13.4M 0.2% eng |
| 49 |  Forever21† @forever21 | 13.3M |
| 50 |  YSL Beauty Official† @yslbeauty | 13M 0.2% eng |
| 51 |  PUMA† @puma | 12.9M 0.1% eng |
| 52 |  McQueen @alexandermcqueen | 12.9M 0.1% eng |
| 53 |  Supreme @supremenewyork | 12.7M 0.4% eng |
| 54 |  Miu Miu† @miumiu | 12.7M 0.1% eng |
| 55 |  Maybelline New York† @maybelline | 12.7M 0.1% eng |
| 56 |  L'Oréal Paris Official† @lorealparis | 12.3M 0.0% eng |
| 57 |  BOSS† @boss | 12.2M 0.2% eng |
| 58 |  TOM FORD @tomford | 12.1M 0.0% eng |
| 59 |  Too Faced Cosmetics† @toofaced | 12M 0.1% eng |
| 60 |  Marc Jacobs† @marcjacobs | 11.9M 0.0% eng |
| 61 |  Pandora† @theofficialpandora | 11.8M 0.1% eng |
| 62 |  Balmain† @balmain | 11.8M 0.0% eng |
| 63 |  Topshop @topshop | 11.6M |
| 64 |  HEIR JORDYN @jordynwoods | 11.5M 0.9% eng |
| 65 |  BERSHKA† @bershka | 11.5M 0.1% eng |
| 66 |  Primark† @primark | 11.5M 0.0% eng |
| 67 |  Moschino† @moschino | 11.3M 0.0% eng |
| 68 |  Chloé† @chloe | 11.2M 0.0% eng |
| 69 |  Vogue France† @voguefrance | 11.1M 0.1% eng |
| 70 |  Levi's† @levis | 10.5M 0.1% eng |
| 71 |  Vogue Runway @voguerunway | 10.1M 0.0% eng |
| 72 |  NARS Cosmetics† @narsissist | 9.7M 0.0% eng |
| 73 |  Benefit Cosmetics US† @benefitcosmetics | 9.4M 0.0% eng |
| 74 |  Morphe† @morphebrushes | 9.4M 0.1% eng |
| 75 |  SWAROVSKI† @swarovski | 9.2M 0.1% eng |
| 76 |  Off-White™† @off____white | 9.2M 0.0% eng |
| 77 |  Lojas Renner @lojasrenner | 9.1M 0.0% eng |
| 78 |  Roberto Cavalli† @roberto_cavalli | 8.9M 0.0% eng |
| 79 |  Lacoste† @lacoste | 8.9M 0.4% eng |
| 80 |  British Vogue† @britishvogue | 8.8M 0.5% eng |
| 81 |  GUESS† @guess | 8.7M 0.1% eng |
| 82 |  Coach† @coach | 8.5M 0.1% eng |
| 83 |  Urban Outfitters @urbanoutfitters | 8.5M |
| 84 |  CAROLINA HERRERA† @carolinaherrera | 8.1M 0.1% eng |
| 85 |  Vogue Italia† @vogueitalia | 8.1M 0.4% eng |
| 86 |  MISSGUIDED† @missguided | 8M 0.0% eng |
| 87 |  American Style @americanstyle | 7.7M 0.0% eng |
| 88 |  ЛЭТУАЛЬ† @letoile_official | 7.7M 0.0% eng |
| 89 |  CELINE† @celine | 7.7M 0.1% eng |
| 90 |  Pull&Bear @pullandbear | 7.7M 0.0% eng |
| 91 |  Ulta Beauty† @ultabeauty | 7.7M 0.0% eng |
| 92 |  KIKO Milano Official† @kikomilano | 7.6M 0.1% eng |
| 93 |  Charlotte Tilbury, CBE @charlottetilbury | 7.6M 0.1% eng |
| 94 |  FERRAGAMO† @ferragamo | 7.6M 0.1% eng |
| 95 |  Jacob & Co.† @jacobandco | 7.5M 0.3% eng |
| 96 |  hichasestokes @hichasestokes | 7.5M 7.5% eng |
| 97 |  Oscar de la Renta @oscardelarenta | 7.4M 0.1% eng |
| 98 |  CHANEL BEAUTY @chanel.beauty | 7.4M 0.1% eng |
| 99 |  Stella McCartney† @stellamccartney | 7.2M 0.0% eng |
| 100 |  CabelloCosmeticos† @cabellocosmeticos | 7.2M 0.0% eng |
Frequently asked questions
Who has the most followed account in this ranking?+
Nike (@nike) leads with 291M followers, ranking number one among the 100 profiles tracked in Top Fashion & Beauty Brands on Instagram (2026).
How is the Top Fashion & Beauty Brands on Instagram (2026) ranking compiled?+
It is generated from Orbitvibe's live database of 240 million creators, ordered by current follower count. Every entry shows the creator or brand, its content category, country, and a direct link to the profile.
Can I filter this list by country or category?+
Yes. Use the search box and country selector to narrow the list, sort by followers or engagement, and browse related rankings by platform, country and category from the sidebar.
How often is this list updated?+
The ranking is refreshed regularly from live data. It was last updated on October 16, 2026.
Search 240 million creators by followers, country and niche. Get contacts in seconds.
Start free at orbitvibe.com