Most Followed Fashion & Beauty Creators on Instagram 2026
The biggest names in fashion & beauty. This 2026 ranking lists follower counts, creator names, content categories and countries, with a direct profile link for every account, drawn from Orbitvibe's database of 240 million creators.
Use this list to find the most influential accounts for partnerships and campaigns. Filter by country and category, sort by followers, and export the top 100 to plan outreach, from Kendall at number one to fast-rising names further down the ranking.
| Rank | Creator | Followers |
|---|---|---|
| 4 |  SHEIN.COM @sheinofficial | 41M 0.0% eng |
| 5 |  إيفان جوناوان @ivan_gunawan | 31.5M 0.0% eng |
| 6 |  VERSACE @versace | 28.7M 0.0% eng |
| 7 |  Gisele Bündchen @gisele | 22.9M 2.5% eng |
| 8 |  FashionNova.com @fashionnova | 21.5M 0.0% eng |
| 9 |  Barbara Palvin @realbarbarapalvin | 21.3M 3.5% eng |
| 10 |  Christian Louboutin @christianlouboutin | 16.9M 0.0% eng |
| 11 |  PrettyLittleThing @prettylittlething | 16.9M 0.0% eng |
| 12 |  Snejana Onopka @snejanaonopka15 | 16.5M 3.0% eng |
| 13 |  MANGO @mango | 15.7M 0.0% eng |
| 14 |  𝑀𝑜𝒹𝑒𝓁 𝑅𝑜𝓏 @model_roz | 15M |
| 15 |  ASOS @asos | 14.6M |
| 16 |  Lana Rhoades @lanarhoades | 13.9M 7.2% eng |
| 17 |  Forever21 @forever21 | 13.3M |
| 18 |  Laynaboo @layna_boo | 13.3M |
| 19 |  PUMA @puma | 12.9M 0.1% eng |
| 20 |  BOSS @boss | 12.2M 0.2% eng |
| 21 |  SHEIN Brasil @sheinbrasil | 10.9M |
| 22 |  Levi's @levis | 10.5M 0.1% eng |
| 23 |  Justin Cassin @justincassin | 10.2M |
| 24 |  Lea Elui G @leaelui | 10.2M 1.4% eng |
| 25 |  Elnaz Golrokh @elnaz_golrokh | 10.1M 1.1% eng |
| 26 |  ♔Winnie Harlow♔ @winnieharlow | 9.7M 1.2% eng |
| 27 |  Benefit Cosmetics US @benefitcosmetics | 9.5M 0.0% eng |
| 28 |  Behati Prinsloo Levine @behatiprinsloo | 8.8M 0.6% eng |
| 29 |  Manish Malhotra @manishmalhotra05 | 8.8M 0.1% eng |
| 30 |  Martina Vismara @vismaramartina | 8.7M 4.7% eng |
| 31 |  Jeff Hamilton @jeffhamilton | 8.7M |
| 32 |  GUESS @guess | 8.6M 0.1% eng |
| 33 |  MISSGUIDED @missguided | 8M 0.0% eng |
| 34 |  ЛЭТУАЛЬ @letoile_official | 8M 0.0% eng |
| 35 |  Noey Chotika @noeychotika | 7.9M 0.1% eng |
| 36 |  American Style @americanstyle | 7.8M 0.0% eng |
| 37 |  Ulta Beauty @ultabeauty | 7.6M 0.0% eng |
| 38 |  hichasestokes @hichasestokes | 7.5M 7.5% eng |
| 39 |  Paula Verhoeven @paula_verhoeven | 7.4M |
| 40 |  Stella McCartney @stellamccartney | 7.2M 0.0% eng |
| 41 |  Lily Adrianne ليلي @lily.adrianne | 7.2M 3.4% eng |
| 42 |  Jacob & Co. @jacobandco | 7.2M 0.3% eng |
| 43 |  Daniel Asante @mr.dasante | 7M 4.9% eng |
| 44 |  OH POLLY @ohpolly | 6.8M 0.5% eng |
| 45 |  Parul Garg @parulgargmakeup | 6.8M 2.5% eng |
| 46 |  Steve-O @steveo | 6.8M 1.0% eng |
| 47 |  LC Waikiki @lcwaikiki | 6.5M 0.3% eng |
| 48 |  Rabeeca Khan @rabeecakhan | 6.5M 1.2% eng |
| 49 |  MARIO TESTINO @mariotestino | 6.4M 0.2% eng |
| 50 |  Daily Hair Tutorials 💇♀️ @hairs.diy | 6.3M 0.1% eng |
| 51 |  Jessica Simpson @jessicasimpson | 6.3M 0.4% eng |
| 52 |  Mrunal Panchal Sharma @mrunu | 6.2M 3.7% eng |
| 53 |  Anna Schneider \ Prohodski @mrsdeutschland_offizielleseite | 6.2M 2.5% eng |
| 54 |  Sherri Hill @sherrihill | 6.2M 0.4% eng |
| 55 |  藤田ニコル @2525nicole2 | 6.1M |
| 56 |  Stüssy @stussy | 6.1M 0.3% eng |
| 57 |  Jessica Jane @jessicajane99 | 6.1M 4.1% eng |
| 58 |  Cider @shopcider | 6M 0.0% eng |
| 59 |  Dolly Castro | Wellness Advocate @dollycastro | 5.8M |
| 60 |  Sézane @sezane | 5.8M 0.1% eng |
| 61 |  Aburob @aburob | 5.8M 1.8% eng |
| 62 |  Lululemon @lululemon | 5.8M 1.2% eng |
| 63 |  Leah Kateb @leahkateb | 5.7M 10.7% eng |
| 64 |  Genesis Lopez @genesislopez | 5.7M |
| 65 |  Jeffree Star Cosmetics @jeffreestarcosmetics | 5.6M |
| 66 |  NET-A-PORTER @netaporter | 5.5M 0.0% eng |
| 67 |  SAMMYY02K @sammyy02k | 5.4M |
| 68 |  House Of CB @houseofcb | 5.3M 0.0% eng |
| 69 |  Золотое Яблоко @goldapple | 5.3M 0.0% eng |
| 70 |  Gibran Rakabuming @gibran_rakabuming | 5.3M |
| 71 |  Zaful.com @zaful | 5.3M 0.0% eng |
| 72 |  𝐑 𝐮 𝐝 𝐲 𝐁 𝐮 𝐧 𝐝 𝐢 𝐧 𝐢 @rudybundini | 5.2M 2.2% eng |
| 73 |  A BATHING APE® @bape_us | 5.2M 0.6% eng |
| 74 |  Heric Portella @hericportella | 5.1M 39.9% eng |
| 75 |  Savage X Fenty By Rihanna @savagexfenty | 5.1M 0.2% eng |
| 76 |  CabelloCosmeticos @cabellocosmeticos | 5.1M |
| 77 |  abercrombie & fitch @abercrombie | 5M 0.0% eng |
| 78 |  Bealy @bealybeauty | 5M |
| 79 |  Kristin Cavallari @kristincavallari | 4.9M 1.2% eng |
| 80 |  Victoria Lomba Lomba @victorialomba | 4.9M |
| 81 |  Cecilia Rodriguez @chechurodriguez_real | 4.9M 0.2% eng |
| 82 |  BABYBOO @babyboofashion | 4.9M 0.1% eng |
| 83 |  OMEGA @omega | 4.8M 0.2% eng |
| 84 |  Blake Gray @blakegray | 4.7M |
| 85 |  Kashee's Beauty Parlour @kashees_official | 4.7M 0.0% eng |
| 86 |  Giuseppe Zanotti @giuseppezanotti | 4.7M 0.0% eng |
| 87 |  okuneye idris Olanrewaju @bobrisky222 | 4.7M 0.6% eng |
| 88 |  Sureyya Yalcin Baran @sryyalcin | 4.5M |
| 89 |  Max Mara @maxmara | 4.4M 0.1% eng |
| 90 |  📱#LTK @shop.ltk | 4.4M 0.0% eng |
| 91 |  Champion @champion | 4.4M 0.0% eng |
| 92 |  Alex Consani @alexconsani | 4.4M 14.1% eng |
| 93 |  Intimissimi @intimissimi | 4.3M 0.1% eng |
| 94 |  Izabel Goulart @izabelgoulart | 4.3M 0.4% eng |
| 95 |  Ivana Yturbe @ivanayturbe | 4.3M |
| 96 |  Grandma Droniak @grandma_droniak | 4.2M 6.7% eng |
| 97 |  MAHLAGHA ☽ @mahlaghajaberi | 4.2M 2.4% eng |
| 98 |  SMFK @smfksmfk | 4.2M 0.3% eng |
| 99 |  Isabella Fiorentino Hawilla @isabellafiorentino | 4.2M 0.2% eng |
| 100 |  MESHKI @meshki | 4.2M 0.1% eng |
| 101 |  Alina Baikova @alina_baikova | 4.2M |
| 102 |  Bobbi Brown Cosmetics @bobbibrown | 4.2M 0.0% eng |
| 103 |  Tony Lopez @lopez_tony | 4.1M |
Frequently asked questions
Who has the most followed account in this ranking?+
Kendall (@kendalljenner) leads with 277.8M followers, ranking number one among the 10,000 profiles tracked in Most Followed Fashion & Beauty Creators on Instagram 2026.
How is the Most Followed Fashion & Beauty Creators on Instagram 2026 ranking compiled?+
It is generated from Orbitvibe's live database of 240 million creators, ordered by current follower count. Every entry shows the creator or brand, its content category, country, and a direct link to the profile.
Can I filter this list by country or category?+
Yes. Use the search box and country selector to narrow the list, sort by followers or engagement, and browse related rankings by platform, country and category from the sidebar.
How often is this list updated?+
The ranking is refreshed regularly from live data. It was last updated on August 31, 2026.
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