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Most Followed Beauty, cosmetic & personal care Creators on Instagram 2026
Last updated: October 16, 2026 240M creators tracked
The biggest names in beauty, cosmetic & personal care. This 2026 ranking lists follower counts, creator names, content categories and countries, with a direct profile link for every account, drawn from Orbitvibe's database of 240 million creators.
9.4M
Followers · #1 creator
10,000
Profiles ranked
26+
Countries represented
Why this ranking matters for brands
Use this list to find the most influential accounts for partnerships and campaigns. Filter by country and category, sort by followers, and export the top 100 to plan outreach, from Benefit Cosmetics US at number one to fast-rising names further down the ranking.
1
Benefit Cosmetics US†
@benefitcosmetics · Fashion & Beauty
9.4M
Followers · 0.0% eng
2
Morphe†
@morphebrushes · Fashion & Beauty
9.4M
Followers · 0.1% eng
3
ЛЭТУАЛЬ†
@letoile_official · Fashion & Beauty
7.7M
Followers · 0.0% eng
† Brand account · Click any row to open the Instagram profile
| Rank | Creator | Followers |
|---|---|---|
| 4 |  Ulta Beauty† @ultabeauty | 7.7M 0.0% eng |
| 5 |  CabelloCosmeticos† @cabellocosmeticos | 7.2M 0.0% eng |
| 6 |  Kashee's Beauty Parlour† @kashees_official | 5.7M 0.0% eng |
| 7 |  Золотое Яблоко† @goldapple | 5.3M 0.0% eng |
| 8 |  Sureyya Yalcin Baran† @sryyalcin | 4.4M |
| 9 |  Bobbi Brown Cosmetics† @bobbibrown | 4.1M 0.0% eng |
| 10 |  Sigma Beauty† @sigmabeauty | 4.1M 0.0% eng |
| 11 |  Salon Line† @salonlinebrasil | 4M |
| 12 |  Нечаева Ольга† @nechaeva__proekt | 3.8M 0.5% eng |
| 13 |  Andrea Serna† @andreasernafotos | 3.7M 0.2% eng |
| 14 |  Vult† @vult | 3.7M 0.1% eng |
| 15 |  🇰🇼مرشات طرفه للعطور🇰🇼† @6rfaperfumes | 3.5M |
| 16 |  MIXIT† @mixit_ru | 3.4M 0.1% eng |
| 17 |  SNOW® Teeth Whitening† @snow | 3.4M 0.1% eng |
| 18 |  HER ŞEY DAHİL @nailsalaofficial | 3.4M 0.0% eng |
| 19 |  Forever Liss Oficial† @foreverliss | 3.3M |
| 20 |  be Aly beauty ⏳🌺† @bealybeauty | 3.2M 0.0% eng |
| 21 |  eCosmetics† @ecosmetics | 3.1M 0.0% eng |
| 22 |  Merita Merja† @merita_merja | 3.1M |
| 23 |  Lime Crime† @limecrimemakeup | 3M 0.0% eng |
| 24 |  beautyblender† @beautyblender | 2.9M 0.0% eng |
| 25 |  Raynell Breaux @supa_cent | 2.8M 0.8% eng |
| 26 |  Tira† @tirabeauty | 2.8M 0.3% eng |
| 27 |  Juvia's Place† @juviasplace | 2.8M 0.2% eng |
| 28 |  Givenchy Beauty† @givenchybeauty | 2.7M 0.1% eng |
| 29 |  Lakmē @lakmeindia | 2.6M 0.6% eng |
| 30 |  Wepink† @wepink.br | 2.6M |
| 31 |  REAL TECHNIQUES† @realtechniques | 2.5M 0.0% eng |
| 32 |  FitnessBunnie† @sbahle_mpisane | 2.5M |
| 33 |  Hüseyin Polat | Professional Hair Stylist | Turkey† @huseyinpolatofficial | 2.4M 0.2% eng |
| 34 |  Bruna Tavares - maquiagem e produtos de beleza† @linhabrunatavares | 2.3M |
| 35 |  Dyson Beauty† @dysonbeauty | 2.2M 0.1% eng |
| 36 |  Hair Video For You Every Day!† @hair2pearl | 2.2M 0.1% eng |
| 37 |  ЛОШАДИНАЯ СИЛА - ВЫБОР ЗВЕЗД† @horseforce.shop | 2.2M |
| 38 |  Sephora Collection @sephoracollection | 2.2M 0.1% eng |
| 39 |  LORAC Cosmetics @loraccosmetics | 2.1M 0.0% eng |
| 40 |  MİNE HANIMIN ARNAVUT KREM݆ @arnavut_kremii | 2.1M 4.2% eng |
| 41 |  YesStyle | K-Beauty & Fashion† @yesstyle | 2M 0.1% eng |
| 42 |  IT Cosmetics 🇺🇸† @itcosmetics | 2M 0.0% eng |
| 43 |  Shantay Jeanette† @thetayjean | 2M |
| 44 |  Miranda Wilson MSN-FNP† @np.miranda | 2M 1.1% eng |
| 45 |  Bazaarica | صيدلية بازاريكا† @bazaarica.official | 1.9M |
| 46 |  Serdar Kambarov† @serdar_kambarov | 1.9M 0.8% eng |
| 47 |  Ajkune Ahmetaj† @ajkuneprofessional | 1.9M 0.7% eng |
| 48 |  Dinaakesbi | دينا أقصبي† @dinaakesbi | 1.9M 1.0% eng |
| 49 |  Época Cosméticos† @epocacosmeticos | 1.9M |
| 50 |  ??Idees_3erousa_Dz ??† @idees_3erousa_dz | 1.9M 0.0% eng |
| 51 |  Flower Knows Cosmetics† @flowerknows_global | 1.9M |
| 52 |  Rossmann Türkiye† @rossmannturkiye | 1.8M 0.2% eng |
| 53 |  Anthony Cuts | Hair Makeup Beauty Lifestyle† @anthonycuts | 1.8M 1.8% eng |
| 54 |  Purplle.com† @letspurplle | 1.8M 0.0% eng |
| 55 |  Motives Cosmetics Official† @motivescosmetics | 1.8M 0.0% eng |
| 56 |  Ikesaki† @ikesaki | 1.8M |
| 57 |  Plouise Makeup Academy† @plouise_makeup_academy | 1.8M 0.1% eng |
| 58 |  Miskah Shafa† @miskashf | 1.7M |
| 59 |  Bellami Hair®† @bellamihair | 1.7M 0.0% eng |
| 60 | ![Super]Kralj[tata]BroZ](https://cdn.orbitvibe.com/instagram/7d2d26c6-31cc-4c97-a8a7-25cc69afb70c.jpg?v=1782414647713) Super]Kralj[tata]BroZ† @marcelo_brozovic | 1.7M 2.2% eng |
| 61 |  Salam Aldaas† @salam_makeup_artist_ | 1.6M |
| 62 |  BEYOUNG† @beyoung | 1.6M |
| 63 |  Mamaearth @mamaearth.in | 1.6M 0.1% eng |
| 64 |  Nykaa Cosmetics† @nykaacosmetics | 1.6M 0.1% eng |
| 65 |  Tokyo Stylez† @tokyostylez | 1.6M 0.9% eng |
| 66 |  - Armaf Official - @armaf_official | 1.6M 0.5% eng |
| 67 |  Vika Bodró | Makeup & Beauty 💄† @beauty_vik_ | 1.6M 0.2% eng |
| 68 |  IL MAKIAGE† @ilmakiage | 1.5M 0.5% eng |
| 69 |  Maquiagem Desenvolvida† @maquiagemdesenvolvida | 1.5M 0.2% eng |
| 70 |  M·A·C Cosmetics UK & Ireland @maccosmeticsuki | 1.5M 0.0% eng |
| 71 |  Karolina Matuszewska† @matuszewsk.a | 1.5M |
| 72 |  Gillian† @lttlebeann | 1.5M 0.1% eng |
| 73 |  Touche Clinic† @toucheclinic | 1.5M |
| 74 |  Fy† @soniaxfyza | 1.5M 7.1% eng |
| 75 |  Santana† @santanabarbershop7 | 1.5M |
| 76 |  Milagros Milagros† @milagro_milagros | 1.5M |
| 77 |  Charlie Potjes† @charliepotjes | 1.4M |
| 78 |  Andrea Navarrete Cosmetologa / MakeupArtist† @andreanmakeup | 1.4M |
| 79 |  ARAP MAKYAJ DÜNYASl† @arap_makyaj_dunyasii | 1.4M |
| 80 |  Lavie Makeup.† @laviemakeup | 1.4M 0.0% eng |
| 81 |  L'Occitane au Brésil @loccitaneaubresil | 1.4M |
| 82 |  JLO Beauty by Jennifer Lopez† @jlobeauty | 1.4M 0.9% eng |
| 83 |  سارّة ❀† @sarahsaamiii | 1.4M 4.0% eng |
| 84 |  𝑩𝒆𝒍𝒍𝒂𝒑𝒂𝒊𝒔 𝑮𝑼̈𝒁𝑬𝑳𝑳İ𝑲 ( Sinem Çekinmez )† @bellapais_deluxe | 1.4M |
| 85 |  الماجد للعود† @almajed4oud | 1.4M |
| 86 |  Dove Global Channel 🌎† @dove | 1.4M 0.1% eng |
| 87 |  Shahd Mula Alyas† @shahdalbayaty | 1.4M |
| 88 |  Naintara Official† @naintara832 | 1.3M |
| 89 |  Mundial Impala† @impala | 1.3M 0.1% eng |
| 90 |  All About Hair† @hair.hd | 1.3M 0.2% eng |
| 91 |  吉田朱里 Yoshida Akari(アカリン･あかりん)† @_yoshida_akari | 1.3M 0.7% eng |
| 92 |  LeShawn Lewis† @pb_the_goat_merch | 1.3M 0.1% eng |
| 93 |  Rukayya Dawayya† @dy_utrat_85 | 1.3M |
| 94 |  شركة غلا ستور لمستحضرات التجميل† @gala_storeq8 | 1.3M |
| 95 |  Arvind Mera Sathi† @arvind_mera_sathi | 1.3M |
| 96 |  خانومی؛ فروشگاه اینترنتی† @khanoumi_shop | 1.3M |
| 97 |  Chatchai Peangapichart† @nongchat | 1.3M 0.1% eng |
| 98 |  Song Of Skin† @songofskinofficial | 1.3M 0.1% eng |
| 99 |  Özge Özel DUBAİ 📍† @ozgeozelofficial | 1.3M 0.0% eng |
| 100 |  Branko Babic† @branko_babic_phiacademy | 1.2M 0.2% eng |
Page 1 of 1 · showing 100 profiles
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Frequently asked questions
Who has the most followed account in this ranking?+
Benefit Cosmetics US (@benefitcosmetics) leads with 9.4M followers, ranking number one among the 10,000 profiles tracked in Most Followed Beauty, cosmetic & personal care Creators on Instagram 2026.
How is the Most Followed Beauty, cosmetic & personal care Creators on Instagram 2026 ranking compiled?+
It is generated from Orbitvibe's live database of 240 million creators, ordered by current follower count. Every entry shows the creator or brand, its content category, country, and a direct link to the profile.
Can I filter this list by country or category?+
Yes. Use the search box and country selector to narrow the list, sort by followers or engagement, and browse related rankings by platform, country and category from the sidebar.
How often is this list updated?+
The ranking is refreshed regularly from live data. It was last updated on October 16, 2026.
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Start free at orbitvibe.comUpdated October 16, 2026 · Follower counts from public profiles