All rankings By industry
Most Followed Beauty, cosmetic & personal care Creators on Instagram 2026
Last updated: August 31, 2026 240M creators tracked
The biggest names in beauty, cosmetic & personal care. This 2026 ranking lists follower counts, creator names, content categories and countries, with a direct profile link for every account, drawn from Orbitvibe's database of 240 million creators.
9.5M
Followers · #1 creator
10,000
Profiles ranked
35+
Countries represented
Why this ranking matters for brands
Use this list to find the most influential accounts for partnerships and campaigns. Filter by country and category, sort by followers, and export the top 100 to plan outreach, from Benefit Cosmetics US at number one to fast-rising names further down the ranking.
1
Benefit Cosmetics US
@benefitcosmetics · Fashion & Beauty
9.5M
Followers · 0.0% eng
2
ЛЭТУАЛЬ
@letoile_official · Fashion & Beauty
8M
Followers · 0.0% eng
3
Noey Chotika
@noeychotika · Fashion & Beauty
7.9M
Followers · 0.1% eng
† Brand account · Click any row to open the Instagram profile
| Rank | Creator | Followers |
|---|---|---|
| 4 |  Ulta Beauty @ultabeauty | 7.6M 0.0% eng |
| 5 |  Золотое Яблоко @goldapple | 5.3M 0.0% eng |
| 6 |  Gibran Rakabuming @gibran_rakabuming | 5.3M |
| 7 |  CabelloCosmeticos @cabellocosmeticos | 5.1M |
| 8 |  Bealy @bealybeauty | 5M |
| 9 |  Kashee's Beauty Parlour @kashees_official | 4.7M 0.0% eng |
| 10 |  okuneye idris Olanrewaju @bobrisky222 | 4.7M 0.6% eng |
| 11 |  Sureyya Yalcin Baran @sryyalcin | 4.5M |
| 12 |  Bobbi Brown Cosmetics @bobbibrown | 4.2M 0.0% eng |
| 13 |  Sigma Beauty @sigmabeauty | 4.1M 0.0% eng |
| 14 |  Chris Appleton @chrisappleton1 | 4.1M 0.7% eng |
| 15 |  Salon Line @salonlinebrasil | 4M |
| 16 |  Selin @selincigerci | 3.9M 0.4% eng |
| 17 |  Нечаева Ольга @nechaeva__proekt | 3.8M 0.5% eng |
| 18 |  Andrea Serna @andreasernafotos | 3.7M 0.2% eng |
| 19 |  Vult @vult | 3.7M 0.1% eng |
| 20 |  SNOW® Teeth Whitening @snow | 3.5M 0.1% eng |
| 21 |  🇰🇼مرشات طرفه للعطور🇰🇼 @6rfaperfumes | 3.5M |
| 22 |  MIXIT @mixit_ru | 3.4M 0.1% eng |
| 23 |  Forever Liss Oficial @foreverliss | 3.3M |
| 24 |  eCosmetics @ecosmetics | 3.3M 0.0% eng |
| 25 |  HairVideo4You @hairtutorial4you | 3.2M 0.1% eng |
| 26 |  Merita Merja @merita_merja | 3.1M |
| 27 |  Lime Crime @limecrimemakeup | 3M 0.0% eng |
| 28 |  beautyblender @beautyblender | 2.9M 0.0% eng |
| 29 |  Jomari Goyso @jomarigoyso | 2.9M 0.9% eng |
| 30 |  Tira @tirabeauty | 2.8M 0.3% eng |
| 31 |  Juvia's Place @juviasplace | 2.8M 0.2% eng |
| 32 |  Mari Maria Makeup @marimariamakeup | 2.8M |
| 33 |  Givenchy Beauty @givenchybeauty | 2.7M 0.1% eng |
| 34 |  Lakmē @lakmeindia | 2.6M 0.6% eng |
| 35 |  Wepink @wepink.br | 2.6M |
| 36 |  REAL TECHNIQUES @realtechniques | 2.5M 0.0% eng |
| 37 |  FitnessBunnie @sbahle_mpisane | 2.5M |
| 38 |  Jill Vertes @jillvertes | 2.5M 0.6% eng |
| 39 |  Ajkune Ahmetaj @ajkuneprofessional | 2.3M 0.7% eng |
| 40 |  Bruna Tavares - maquiagem e produtos de beleza @linhabrunatavares | 2.3M |
| 41 |  Dogu Sila @siladogu | 2.3M 0.3% eng |
| 42 |  Dyson Beauty @dysonbeauty | 2.2M 0.0% eng |
| 43 |  Hair Video For You Every Day! @hair2pearl | 2.2M 0.1% eng |
| 44 |  ЛОШАДИНАЯ СИЛА - ВЫБОР ЗВЕЗД @horseforce.shop | 2.2M |
| 45 |  LORAC Cosmetics @loraccosmetics | 2.1M |
| 46 |  MİNE HANIMIN ARNAVUT KREMİ @arnavut_kremii | 2.1M 4.2% eng |
| 47 |  Erica Taylor @ericataylor2347 | 2.1M 0.2% eng |
| 48 |  ☠️BeatrizBernalNavarro☠️ @beatrizbena_ | 2M |
| 49 |  YesStyle | K-Beauty & Fashion @yesstyle | 2M 0.1% eng |
| 50 |  IT Cosmetics 🇺🇸 @itcosmetics | 2M 0.0% eng |
| 51 |  Shantay Jeanette @thetayjean | 2M |
| 52 |  Bazaarica | صيدلية بازاريكا @bazaarica.official | 1.9M |
| 53 |  Serdar Kambarov @serdar_kambarov | 1.9M 0.8% eng |
| 54 |  Motives Cosmetics Official @motivescosmetics | 1.9M 0.0% eng |
| 55 |  Hüseyin Polat | Professional Hair Stylist | Turkey @huseyinpolatofficial | 1.9M 0.2% eng |
| 56 |  Dinaakesbi | دينا أقصبي @dinaakesbi | 1.9M 1.0% eng |
| 57 |  Época Cosméticos @epocacosmeticos | 1.9M |
| 58 |  ??Idees_3erousa_Dz ?? @idees_3erousa_dz | 1.9M 0.0% eng |
| 59 |  Flower Knows Cosmetics @flowerknows_global | 1.9M |
| 60 |  Miranda Wilson MSN-FNP @np.miranda | 1.9M 6.8% eng |
| 61 |  Anthony Cuts | Hair Makeup Beauty Lifestyle @anthonycuts | 1.8M 1.8% eng |
| 62 |  Purplle.com @letspurplle | 1.8M 0.0% eng |
| 63 |  Ikesaki @ikesaki | 1.8M |
| 64 |  Rossmann Türkiye @rossmannturkiye | 1.8M 0.2% eng |
| 65 |  Miskah Shafa @miskashf | 1.7M |
| 66 |  Bellami Hair® @bellamihair | 1.7M 0.0% eng |
| 67 | ![Super]Kralj[tata]BroZ](https://cdn.orbitvibe.com/instagram/7d2d26c6-31cc-4c97-a8a7-25cc69afb70c.jpg?v=1782414647713) Super]Kralj[tata]BroZ @marcelo_brozovic | 1.7M 2.2% eng |
| 68 |  Rohit Sachdeva @rohitsachdeva1 | 1.6M |
| 69 |  Racha Ghazal @drrachaghazal | 1.6M 1.4% eng |
| 70 |  Salam Aldaas @salam_makeup_artist_ | 1.6M |
| 71 |  BEYOUNG @beyoung | 1.6M |
| 72 |  Mamaearth @mamaearth.in | 1.6M 0.1% eng |
| 73 |  Nykaa Cosmetics @nykaacosmetics | 1.6M 0.1% eng |
| 74 |  Tokyo Stylez @tokyostylez | 1.6M 0.9% eng |
| 75 |  Denitslava @denitslava | 1.5M 3.1% eng |
| 76 |  Maquiagem Desenvolvida @maquiagemdesenvolvida | 1.5M 0.2% eng |
| 77 |  Vika-viktoria Bodró Beauty Blogger 💄 @beauty_vik_ | 1.5M |
| 78 |  M·A·C Cosmetics UK & Ireland @maccosmeticsuki | 1.5M 0.0% eng |
| 79 |  Karolina Matuszewska @matuszewsk.a | 1.5M |
| 80 |  Touche Clinic @toucheclinic | 1.5M |
| 81 |  Fy @soniaxfyza | 1.5M 7.1% eng |
| 82 |  Santana @santanabarbershop7 | 1.5M |
| 83 |  Milagros Milagros @milagro_milagros | 1.5M |
| 84 |  Charlie Potjes @charliepotjes | 1.4M |
| 85 |  Andrea Navarrete Cosmetologa / MakeupArtist @andreanmakeup | 1.4M |
| 86 |  ARAP MAKYAJ DÜNYASl @arap_makyaj_dunyasii | 1.4M |
| 87 |  Lavie Makeup. @laviemakeup | 1.4M 0.0% eng |
| 88 |  L'Occitane au Brésil @loccitaneaubresil | 1.4M |
| 89 |  Erin Parsons @erinparsonsmakeup | 1.4M 4.5% eng |
| 90 |  Hala Owais @hala.owais | 1.4M 2.0% eng |
| 91 |  JLO Beauty by Jennifer Lopez @jlobeauty | 1.4M 0.9% eng |
| 92 |  𝑩𝒆𝒍𝒍𝒂𝒑𝒂𝒊𝒔 𝑮𝑼̈𝒁𝑬𝑳𝑳İ𝑲 ( Sinem Çekinmez ) @bellapais_deluxe | 1.4M |
| 93 |  الماجد للعود @almajed4oud | 1.4M |
| 94 |  Dove Global Channel 🌎 @dove | 1.4M 0.1% eng |
| 95 |  Shahd Mula Alyas @shahdalbayaty | 1.4M |
| 96 |  Naintara Official @naintara832 | 1.3M |
| 97 |  Mundial Impala @impala | 1.3M 0.1% eng |
| 98 |  All About Hair @hair.hd | 1.3M 0.2% eng |
| 99 |  吉田朱里 Yoshida Akari(アカリン･あかりん) @_yoshida_akari | 1.3M 0.7% eng |
| 100 |  LeShawn Lewis @pb_the_goat_merch | 1.3M 0.1% eng |
| 101 |  Rukayya Dawayya @dy_utrat_85 | 1.3M |
| 102 |  شركة غلا ستور لمستحضرات التجميل @gala_storeq8 | 1.3M |
| 103 |  Arvind Mera Sathi @arvind_mera_sathi | 1.3M |
Page 1 of 2 · showing 200 profiles
Get the top 100 as an Excel spreadsheet, free by email — or the full top 10,000 on a quick call.
Frequently asked questions
Who has the most followed account in this ranking?+
Benefit Cosmetics US (@benefitcosmetics) leads with 9.5M followers, ranking number one among the 10,000 profiles tracked in Most Followed Beauty, cosmetic & personal care Creators on Instagram 2026.
How is the Most Followed Beauty, cosmetic & personal care Creators on Instagram 2026 ranking compiled?+
It is generated from Orbitvibe's live database of 240 million creators, ordered by current follower count. Every entry shows the creator or brand, its content category, country, and a direct link to the profile.
Can I filter this list by country or category?+
Yes. Use the search box and country selector to narrow the list, sort by followers or engagement, and browse related rankings by platform, country and category from the sidebar.
How often is this list updated?+
The ranking is refreshed regularly from live data. It was last updated on August 31, 2026.
Want a list like this for your brand?
Search 240 million creators by followers, country and niche. Get contacts in seconds.
Start free at orbitvibe.comUpdated August 31, 2026 · Follower counts from public profiles