Most Followed Fashion & Beauty Creators on Instagram in United States 2026
The biggest names in fashion & beauty. This 2026 ranking lists follower counts, creator names, content categories and countries, with a direct profile link for every account, drawn from Orbitvibe's database of 240 million creators.
Use this list to find the most influential accounts for partnerships and campaigns. Filter by country and category, sort by followers, and export the top 100 to plan outreach, from Kendall at number one to fast-rising names further down the ranking.
| Rank | Creator | Followers |
|---|---|---|
| 4 |  Gisele Bündchen @gisele | 22.9M 2.5% eng |
| 5 |  FashionNova.com @fashionnova | 21.5M 0.0% eng |
| 6 |  Barbara Palvin @realbarbarapalvin | 21.3M 3.5% eng |
| 7 |  𝑀𝑜𝒹𝑒𝓁 𝑅𝑜𝓏 @model_roz | 15M |
| 8 |  Lana Rhoades @lanarhoades | 13.9M 7.2% eng |
| 9 |  Forever21 @forever21 | 13.3M |
| 10 |  PUMA @puma | 12.9M 0.1% eng |
| 11 |  Levi's @levis | 10.5M 0.1% eng |
| 12 |  Elnaz Golrokh @elnaz_golrokh | 10.1M 1.1% eng |
| 13 |  ♔Winnie Harlow♔ @winnieharlow | 9.7M 1.2% eng |
| 14 |  Benefit Cosmetics US @benefitcosmetics | 9.5M 0.0% eng |
| 15 |  Behati Prinsloo Levine @behatiprinsloo | 8.8M 0.6% eng |
| 16 |  Jeff Hamilton @jeffhamilton | 8.7M |
| 17 |  GUESS @guess | 8.6M 0.1% eng |
| 18 |  Ulta Beauty @ultabeauty | 7.6M 0.0% eng |
| 19 |  hichasestokes @hichasestokes | 7.5M 7.5% eng |
| 20 |  Jacob & Co. @jacobandco | 7.2M 0.3% eng |
| 21 |  Steve-O @steveo | 6.8M 1.0% eng |
| 22 |  Jessica Simpson @jessicasimpson | 6.3M 0.4% eng |
| 23 |  Sherri Hill @sherrihill | 6.2M 0.4% eng |
| 24 |  Stüssy @stussy | 6.1M 0.3% eng |
| 25 |  Cider @shopcider | 6M 0.0% eng |
| 26 |  Leah Kateb @leahkateb | 5.7M 10.7% eng |
| 27 |  Genesis Lopez @genesislopez | 5.7M |
| 28 |  Jeffree Star Cosmetics @jeffreestarcosmetics | 5.6M |
| 29 |  Zaful.com @zaful | 5.3M 0.0% eng |
| 30 |  𝐑 𝐮 𝐝 𝐲 𝐁 𝐮 𝐧 𝐝 𝐢 𝐧 𝐢 @rudybundini | 5.2M 2.2% eng |
| 31 |  A BATHING APE® @bape_us | 5.2M 0.6% eng |
| 32 |  Savage X Fenty By Rihanna @savagexfenty | 5.1M 0.2% eng |
| 33 |  abercrombie & fitch @abercrombie | 5M 0.0% eng |
| 34 |  Kristin Cavallari @kristincavallari | 4.9M 1.2% eng |
| 35 |  Blake Gray @blakegray | 4.7M |
| 36 |  📱#LTK @shop.ltk | 4.4M 0.0% eng |
| 37 |  Champion @champion | 4.4M 0.0% eng |
| 38 |  Alex Consani @alexconsani | 4.4M 14.1% eng |
| 39 |  Izabel Goulart @izabelgoulart | 4.3M 0.4% eng |
| 40 |  Grandma Droniak @grandma_droniak | 4.2M 6.7% eng |
| 41 |  Bobbi Brown Cosmetics @bobbibrown | 4.2M 0.0% eng |
| 42 |  Sigma Beauty @sigmabeauty | 4.1M 0.0% eng |
| 43 |  ROCK @anokyai | 4.1M 5.1% eng |
| 44 |  Aéropostale @aeropostale | 4.1M 0.0% eng |
| 45 |  Hung Vanngo @hungvanngo | 4.1M 0.6% eng |
| 46 |  Chris Appleton @chrisappleton1 | 4.1M 0.7% eng |
| 47 |  Marchesa @marchesafashion | 4M |
| 48 |  Veronika Rajek,MBA.,MSc @veronikarajek | 3.9M 3.5% eng |
| 49 |  American Eagle @americaneagle | 3.8M 0.0% eng |
| 50 |  Trinity Tatum @soootrini | 3.6M |
| 51 |  QUENVILLE @stefaniequenville | 3.6M 0.5% eng |
| 52 |  Dragana @draganadujovic | 3.5M 1.3% eng |
| 53 |  SNOW® Teeth Whitening @snow | 3.5M 0.1% eng |
| 54 |  Chanel Iman @chaneliman | 3.4M |
| 55 |  Mikayla Nogueira Hawken @mikaylajmakeup | 3.4M 11.1% eng |
| 56 |  Destinee Rollins @destineeroseofficial | 3.4M 4.6% eng |
| 57 |  eCosmetics @ecosmetics | 3.3M 0.0% eng |
| 58 |  Grace Boor @graceboor | 3.3M |
| 59 |  Lais Ribeiro @laisribeiro | 3.2M 0.2% eng |
| 60 |  Cheech & Chong @cheechandchong | 3.1M |
| 61 |  ROXANA VENTURA @roxanaventuraa | 3.1M 2.9% eng |
| 62 |  Lime Crime @limecrimemakeup | 3M 0.0% eng |
| 63 |  N A T A L I A ✨ @nataliabryant | 3M 2.5% eng |
| 64 |  beautyblender @beautyblender | 2.9M 0.0% eng |
| 65 |  Jomari Goyso @jomarigoyso | 2.9M 0.9% eng |
| 66 |  Emmy @emmycombss | 2.9M 2.8% eng |
| 67 |  MARIA BORGES @iammariaborges | 2.9M 0.1% eng |
| 68 |  Becky Hudson @beckyhudson_official | 2.8M 4.6% eng |
| 69 |  Juvia's Place @juviasplace | 2.8M 0.2% eng |
| 70 |  OLIVIA PONTON @olivia.ponton | 2.8M 0.0% eng |
| 71 |  Halara @halara_official | 2.7M 0.2% eng |
| 72 |  Ashaley @ash.kaashh | 2.7M 5.1% eng |
| 73 |  Chic Me @chicmeofficial | 2.6M |
| 74 |  Olandria @olandria | 2.6M 21.6% eng |
| 75 |  Blondedy Ferdinand @blondedyferdinandshop | 2.6M 0.6% eng |
| 76 |  Style @style | 2.6M 0.0% eng |
| 77 |  REAL TECHNIQUES @realtechniques | 2.5M 0.0% eng |
| 78 |  Emily Elizabeth @emmilyelizabethh | 2.5M 0.7% eng |
| 79 |  Isabella Dorianu @gymgamergirl | 2.5M 4.2% eng |
| 80 |  Lulus.com @lulus | 2.5M 0.2% eng |
| 81 |  Holstrength @holstrength | 2.5M 1.3% eng |
| 82 |  Jill Vertes @jillvertes | 2.5M 0.6% eng |
| 83 |  Carmella Rose @carmellarose | 2.4M 0.3% eng |
| 84 |  UGG® @ugg | 2.4M 0.6% eng |
| 85 |  Wear The Peace® @wearthepeace | 2.4M 2.1% eng |
| 86 |  leilani @leilanigreen | 2.4M 1.1% eng |
| 87 |  Nina Kayy @fellinlovewithnina | 2.3M 0.5% eng |
| 88 |  Abigaiil RW Morris @abigaiil.morris | 2.3M 0.0% eng |
| 89 |  Tessa @tessapeay | 2.3M 1.1% eng |
| 90 |  Saks Fifth Avenue @saks | 2.3M 0.0% eng |
| 91 |  Mary Phillips @maryphillips | 2.3M 0.4% eng |
| 92 |  Eliya Cioccolato | Palm Beach Influencer @eliyacioccolato | 2.3M 2.4% eng |
| 93 |  CHNGE ™ @chnge | 2.3M 2.0% eng |
| 94 |  Emily Willis @emilywillisx3 | 2.3M 1.7% eng |
| 95 |  Hannah Palmer @hannah_cpalmer | 2.2M 0.0% eng |
| 96 |  LORAC Cosmetics @loraccosmetics | 2.1M |
| 97 |  jenna bloom @jennalee | 2.1M 0.1% eng |
| 98 |  Anabel Acosta @adriannaeves | 2.1M 0.2% eng |
| 99 |  Lera Levinski @lera.levinski | 2.1M 5.2% eng |
| 100 |  THOM BROWNE. @thombrowne | 2.1M 1.1% eng |
| 101 |  Img Models Worldwide @imgmodels | 2.1M |
| 102 |  Erica Taylor @ericataylor2347 | 2.1M 0.2% eng |
| 103 |  Pura Vida® @puravida | 2M 0.0% eng |
Frequently asked questions
Who has the most followed account in this ranking?+
Kendall (@kendalljenner) leads with 277.8M followers, ranking number one among the 10,000 profiles tracked in Most Followed Fashion & Beauty Creators on Instagram in United States 2026.
How is the Most Followed Fashion & Beauty Creators on Instagram in United States 2026 ranking compiled?+
It is generated from Orbitvibe's live database of 240 million creators, ordered by current follower count. Every entry shows the creator or brand, its content category, country, and a direct link to the profile.
Can I filter this list by country or category?+
Yes. Use the search box and country selector to narrow the list, sort by followers or engagement, and browse related rankings by platform, country and category from the sidebar.
How often is this list updated?+
The ranking is refreshed regularly from live data. It was last updated on August 31, 2026.
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