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Most Followed Beauty, cosmetic & personal care Creators on Instagram in United States 2026
Last updated: October 16, 2026 240M creators tracked
The biggest names in beauty, cosmetic & personal care. This 2026 ranking lists follower counts, creator names, content categories and countries, with a direct profile link for every account, drawn from Orbitvibe's database of 240 million creators.
9.4M
Followers · #1 creator
3,914
Profiles ranked
1+
Countries represented
Why this ranking matters for brands
Use this list to find the most influential accounts for partnerships and campaigns. Filter by country and category, sort by followers, and export the top 100 to plan outreach, from Benefit Cosmetics US at number one to fast-rising names further down the ranking.
1
Benefit Cosmetics US†
@benefitcosmetics · Fashion & Beauty
9.4M
Followers · 0.0% eng
2
Morphe†
@morphebrushes · Fashion & Beauty
9.4M
Followers · 0.1% eng
3
Ulta Beauty†
@ultabeauty · Fashion & Beauty
7.7M
Followers · 0.0% eng
† Brand account · Click any row to open the Instagram profile
| Rank | Creator | Followers |
|---|---|---|
| 4 |  Bobbi Brown Cosmetics† @bobbibrown | 4.1M 0.0% eng |
| 5 |  Sigma Beauty† @sigmabeauty | 4.1M 0.0% eng |
| 6 |  SNOW® Teeth Whitening† @snow | 3.4M 0.1% eng |
| 7 |  eCosmetics† @ecosmetics | 3.1M 0.0% eng |
| 8 |  Lime Crime† @limecrimemakeup | 3M 0.0% eng |
| 9 |  beautyblender† @beautyblender | 2.9M 0.0% eng |
| 10 |  Raynell Breaux @supa_cent | 2.8M 0.8% eng |
| 11 |  Juvia's Place† @juviasplace | 2.8M 0.2% eng |
| 12 |  REAL TECHNIQUES† @realtechniques | 2.5M 0.0% eng |
| 13 |  LORAC Cosmetics @loraccosmetics | 2.1M 0.0% eng |
| 14 |  IT Cosmetics 🇺🇸† @itcosmetics | 2M 0.0% eng |
| 15 |  Miranda Wilson MSN-FNP† @np.miranda | 2M 1.1% eng |
| 16 |  Anthony Cuts | Hair Makeup Beauty Lifestyle† @anthonycuts | 1.8M 1.8% eng |
| 17 |  Motives Cosmetics Official† @motivescosmetics | 1.8M 0.0% eng |
| 18 |  Bellami Hair®† @bellamihair | 1.7M 0.0% eng |
| 19 |  Tokyo Stylez† @tokyostylez | 1.6M 0.9% eng |
| 20 |  IL MAKIAGE† @ilmakiage | 1.5M 0.5% eng |
| 21 |  Gillian† @lttlebeann | 1.5M 0.1% eng |
| 22 |  JLO Beauty by Jennifer Lopez† @jlobeauty | 1.4M 0.9% eng |
| 23 |  Dove Global Channel 🌎† @dove | 1.4M 0.1% eng |
| 24 |  LeShawn Lewis† @pb_the_goat_merch | 1.3M 0.1% eng |
| 25 |  Song Of Skin† @songofskinofficial | 1.3M 0.1% eng |
| 26 |  Vettsy @vettsystore | 1.2M 0.1% eng |
| 27 |  Ming Lee† @iamminglee | 1.2M 0.0% eng |
| 28 |  👸🏼XmakeuptutsX👸🏼† @xmakeuptutsx | 1.1M |
| 29 |  Kaleidoscope Hair Products† @kaleidoscopehairproducts | 1.1M 0.1% eng |
| 30 |  Rude® Cosmetics† @rudecosmetics | 1.1M |
| 31 |  QOVES† @qoves | 1M |
| 32 |  Emily† @miss.emilybeth | 1M 7.4% eng |
| 33 |  Dr. Robert G. Dorfman† @drdorfman | 1M 0.1% eng |
| 34 |  coverfx† @coverfx | 1M 0.0% eng |
| 35 |  Brian Champagne 💎† @brian_champagne | 963.4k 0.0% eng |
| 36 |  L’Brise Paris† @lbrisetravel | 951.8k |
| 37 |  Stylevana† @stylevana_sv | 941.8k 0.0% eng |
| 38 |  Ashley† @ashleykaylamakeup | 919k 0.2% eng |
| 39 |  Monique Rock† @moniquerockbodycontour | 909k 0.0% eng |
| 40 |  Randa Adami† @randa.rosaa | 905.9k 0.3% eng |
| 41 |  Kriss Leos† @kriss.esme | 890.5k |
| 42 |  Bubble† @bubble | 889.7k 0.3% eng |
| 43 |  Emily Alexis† @toupeequeen | 885.6k 1.8% eng |
| 44 |  MAËLYS† @maelys_cosmetics | 847.6k 0.0% eng |
| 45 |  Coloured Raine† @colouredraine | 812.3k 0.0% eng |
| 46 |  Alexa Persico Cosmetics† @alexapersicocosmetics | 807.1k 0.2% eng |
| 47 |  Jessica Lameda† @jessicawellness | 800k |
| 48 |  Jamie Lyn Vandenberg† @jamielvandenberg | 787.7k 0.9% eng |
| 49 |  Beauty Expert | Content Creator† @bainur_beauty | 785.8k 2.6% eng |
| 50 |  KISS Nails† @kissnails | 769.2k 0.0% eng |
| 51 |  Megadams† @megadams32 | 750.3k 3.0% eng |
| 52 |  Michael Che† @chethinks | 732.7k 10.3% eng |
| 53 |  Glamnetic† @glamnetic | 721.2k 0.2% eng |
| 54 |  Point Of View† @povbeauty | 714.9k 0.1% eng |
| 55 |  Mario Badescu Skin Care† @mariobadescu | 704.6k 0.0% eng |
| 56 |  aliya 🐆† @onlyonealiya | 682.1k 5.3% eng |
| 57 |  Kiana Davis @kianadbeauty | 658.2k 1.3% eng |
| 58 |  LARUCE Cruelty-Free Luxury Brushes† @larucebeauty | 648.9k 0.0% eng |
| 59 |  L3vel3 ™️† @lv3pro | 646.8k 0.1% eng |
| 60 |  Burt's Bees† @burtsbees | 636.4k 0.4% eng |
| 61 |  Sunday Riley† @sundayriley | 634.6k 0.0% eng |
| 62 |  Brooke Roundy Hair Tips Makeup Tips† @blushbasics | 631.6k 0.7% eng |
| 63 |  Orphic Decor† @orphicbeautyofficial | 622.5k |
| 64 |  Lauren Hale† @laurenlhale | 614.9k 0.1% eng |
| 65 |  Wella Professionals† @wellahairusa | 614.6k 0.1% eng |
| 66 |  LaserAway† @laseraway | 606k 0.0% eng |
| 67 |  JAPONESQUE† @japonesque | 604.7k |
| 68 |  Honest Beauty† @honest_beauty | 596.1k |
| 69 |  E T I E N N E @etienneortega | 594.6k 12.3% eng |
| 70 |  BORN PRETTY Official† @bornprettyofficial | 580.8k |
| 71 |  Tower 28 Beauty† @tower28beauty | 571.3k 0.4% eng |
| 72 |  Heather Gordon | Project Goods† @heathergordonmedia | 571.2k 0.2% eng |
| 73 |  ᴊᴀᴄʟʏɴ ᴄᴏꜱᴍᴇᴛɪᴄꜱ† @jaclynhillcosmetics | 564.4k 0.1% eng |
| 74 |  Lights Lacquer† @lightslacquer | 561.2k 0.8% eng |
| 75 |  🇸🇦Saudi Girl | شهد ڤايبز 🇸🇦❤️† @shahad.vibes | 535.5k 0.2% eng |
| 76 |  LUXIE† @luxiebeauty | 532.6k 0.0% eng |
| 77 |  Leah Buckholz† @leah_buckholz | 526.5k 2.5% eng |
| 78 |  Kaja† @kajabeauty | 525.6k 0.5% eng |
| 79 |  the BIGGEST @hairbyantro | 524.8k |
| 80 |  LASplash Cosmetics† @lasplashcosmetics | 513.1k |
| 81 |  Dr.Jart+ North America† @drjart | 512.6k 0.0% eng |
| 82 |  OVertone† @overtonecolor | 512k |
| 83 |  Kim Kimble @kimblehaircare | 505.5k 0.0% eng |
| 84 |  Jonathan Kalonji† @bestestbarber | 490.7k 0.1% eng |
| 85 |  Athena Layna✨† @athenalayna | 481.2k 5.1% eng |
| 86 |  KO† @_officiallykamora_ | 476.8k 1.6% eng |
| 87 |  CURLS - Hair Care Products† @curls | 476.5k 0.0% eng |
| 88 |  Sara ♡† @sararose | 462.1k 0.0% eng |
| 89 |  Pacinos Signature Line† @pacinossignatureline | 455.5k 0.0% eng |
| 90 |  Ritual† @ritual | 451.3k 0.0% eng |
| 91 |  Laura Lee Los Angeles† @lauraleelosangeles | 447.6k 0.0% eng |
| 92 |  Kenia Ontiveros Beauty @keniaobeauty | 447.1k |
| 93 |  Kevyn Aucoin Beauty† @kevynaucoin | 446.6k 0.0% eng |
| 94 |  Clip in hair extensions + Half Wigs† @gosleekhair | 442.2k 5.0% eng |
| 95 |  DND Gel† @dndgel | 439.2k 0.6% eng |
| 96 |  Amanda† @amandaa_soliss | 436.4k 13.8% eng |
| 97 |  Manic Panic† @manicpanicnyc | 429.2k 0.2% eng |
| 98 |  Lunar Beauty @lunarbeauty | 428.2k 0.1% eng |
| 99 |  Beth Kohler† @bethmariekohler | 428.1k 0.3% eng |
| 100 |  Alessandro† @mualesandro | 427.7k 1.6% eng |
Page 1 of 1 · showing 100 profiles
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Frequently asked questions
Who has the most followed account in this ranking?+
Benefit Cosmetics US (@benefitcosmetics) leads with 9.4M followers, ranking number one among the 3,914 profiles tracked in Most Followed Beauty, cosmetic & personal care Creators on Instagram in United States 2026.
How is the Most Followed Beauty, cosmetic & personal care Creators on Instagram in United States 2026 ranking compiled?+
It is generated from Orbitvibe's live database of 240 million creators, ordered by current follower count. Every entry shows the creator or brand, its content category, country, and a direct link to the profile.
Can I filter this list by country or category?+
Yes. Use the search box and country selector to narrow the list, sort by followers or engagement, and browse related rankings by platform, country and category from the sidebar.
How often is this list updated?+
The ranking is refreshed regularly from live data. It was last updated on October 16, 2026.
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Start free at orbitvibe.comUpdated October 16, 2026 · Follower counts from public profiles