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Most Followed Baby goods/kids goods Creators on Instagram in United States 2026
Last updated: October 26, 2026 240M creators tracked
The biggest names in baby goods/kids goods. This 2026 ranking lists follower counts, creator names, content categories and countries, with a direct profile link for every account, drawn from Orbitvibe's database of 240 million creators.
2.4M
Followers · #1 creator
193
Profiles ranked
1+
Countries represented
Why this ranking matters for brands
Use this list to find the most influential accounts for partnerships and campaigns. Filter by country and category, sort by followers, and export the top 100 to plan outreach, from Carter's Babies And Kids at number one to fast-rising names further down the ranking.
1
Carter's Babies And Kids†
@carters · Shopping & Retail
2.4M
Followers · 0.1% eng
2
Kylie Baby By Kylie Jenner
@kyliebaby · Shopping & Retail
1.3M
Followers · 0.2% eng
3
mushie
@mushie · Shopping & Retail
1.1M
Followers · 0.0% eng
† Brand account · Click any row to open the Instagram profile
| Rank | Creator | Followers |
|---|---|---|
| 4 |  Caden Lane† @cadenlane | 877.7k 0.2% eng |
| 5 |  Lou Lou | Baby & Mom Clothing† @loulouandcompany | 772.5k 0.1% eng |
| 6 |  Crate and Kids @crateandkids | 734.7k 0.0% eng |
| 7 |  Project Nursery† @projectnursery | 646k |
| 8 |  4moms @4moms_hq | 543.7k 0.0% eng |
| 9 |  G A T H R E† @gathre | 511.3k 0.0% eng |
| 10 |  Hanna Andersson @hannaandersson | 495.9k 0.1% eng |
| 11 |  Copper Pearl† @copperpearl | 470.2k 0.1% eng |
| 12 |  Hello Bello @hellobello | 436.2k 0.0% eng |
| 13 |  Swaddelini† @swaddelini | 432.1k 0.2% eng |
| 14 |  Munchkin @munchkininc | 412.4k 0.1% eng |
| 15 |  The Baby Cubby† @thebabycubby | 380.3k 0.1% eng |
| 16 |  Frida Baby @fridababy | 343.9k 0.1% eng |
| 17 |  Little Spoon @littlespoon | 339k 0.1% eng |
| 18 |  Slumberkins®† @slumberkins | 321.4k 0.3% eng |
| 19 |  aden + anais @adenandanais | 311.8k 0.0% eng |
| 20 |  Tushbaby† @tushbaby | 292.9k 0.1% eng |
| 21 |  The Simple Folk @thesimplefolkco | 277.5k 0.1% eng |
| 22 |  Dreamland Baby | Sleep Solutions† @dreamlandbabyco | 262.4k 0.0% eng |
| 23 |  Little Unicorn @littleunicornofficial | 260.3k 0.0% eng |
| 24 |  Gerber Childrenswear @gerberchildrenswear | 204.9k |
| 25 |  Papablic† @papablic_inc | 201.5k |
| 26 |  Mimakids @mima_kids | 193.8k 0.0% eng |
| 27 |  Emily | Working Mom of 3 | Dentist @etwice | 175k 1.7% eng |
| 28 |  Adam Stork Baby @adamstorkbaby | 174.7k |
| 29 |  Serenity Kids baby food @myserenitykids | 168.7k 0.2% eng |
| 30 |  Wooden Children’s Furniture @sprout_kids | 166.8k 0.1% eng |
| 31 |  Happy Baby Organics @happyfamilyorganics | 162.5k 0.0% eng |
| 32 |  Yeah Baby Goods @yeahbabygoods | 161.1k 0.1% eng |
| 33 |  🌻✨williamandryanmao ✨🌻 @william_ryan_mao_ | 158.6k 3.1% eng |
| 34 |  Halo I Swaddles, Sleepsack®, Cribs, Bassinets† @halosleep | 156.9k |
| 35 |  Baby Honey Bee 👶 🍯 🐝 @babyhbe | 156.1k 3.0% eng |
| 36 |  Ocean Zion Bentley @oceanzionbentley | 152k 1.7% eng |
| 37 |  Nihal Icmeli Bayraktar† @tastebynihal | 150.6k |
| 38 |  Little Stocking Co. | Socks + Tights @littlestockingco | 149k 0.1% eng |
| 39 |  Mockingbird @hello_mockingbird | 147.7k 0.2% eng |
| 40 |  Tiny Land | Kids’ Room Ideas @tinylandus | 136.9k 0.3% eng |
| 41 |  Evenflo @evenflobaby | 129.1k 0.2% eng |
| 42 |  Olivia Fuselli @livfuselli | 128.2k 1.6% eng |
| 43 |  Bugaboo® USA @bugaboousa | 125.4k 0.1% eng |
| 44 |  BEABA | French Baby Products For The Modern Parent 🇫🇷 @beaba_usa | 119.4k 0.0% eng |
| 45 |  Fawn & Foster | Organic Baby Textiles @fawnandfoster | 116.1k |
| 46 |  Billy Bibs® @billy_bibs | 115.6k |
| 47 |  Kids | Baby 🤱 @kids.vidzz | 114.3k 0.9% eng |
| 48 |  Holy City Bow Co @holycitybowco | 108.2k 0.1% eng |
| 49 |  Guidecraft @guidecraft_official | 107.9k 0.1% eng |
| 50 |  Boppy @boppycompany | 105k 1.3% eng |
| 51 |  Philips Avent @philipsavent | 104.1k 0.8% eng |
| 52 |  Little Co. by Lauren Conrad @lclittleco | 104k 0.1% eng |
| 53 |  Slumberpod† @slumberpod | 102.2k 0.0% eng |
| 54 |  Stride Rite @striderite | 97.9k 0.1% eng |
| 55 |  Maxi-Cosi USA @maxicosiusa | 95.2k |
| 56 |  Angel Dear @angeldearinc | 94.8k 0.0% eng |
| 57 |  Little Love Bug Company† @littlelovebugcompany | 94.6k 0.2% eng |
| 58 |  Garanimals @garanimals | 93.9k |
| 59 |  Britax US Official Account† @britaxus | 93.7k 0.0% eng |
| 60 |  Curious Baby† @curiousbabyplaytime | 92.3k 0.1% eng |
| 61 |  Ceres Chill† @cereschill | 91k 0.1% eng |
| 62 |  Bebe Au Lait | Baby Lifestyle Brand† @bebeaulait | 87.2k 0.0% eng |
| 63 |  Hope&plum Baby Carrier @hopeandplum | 82.5k 0.4% eng |
| 64 |  Baby Delight† @babydelightinc | 81.2k 0.1% eng |
| 65 |  Piccalio @piccalio | 80.7k 0.2% eng |
| 66 |  the mini wander co @theminiwander | 80k 0.0% eng |
| 67 |  Lucy Darling Shop | Baby & Toddler Products @lucydarlingshop | 79k 0.0% eng |
| 68 |  Joovy† @joovy | 77.7k |
| 69 |  cybexusa @cybex_usa | 75.1k 0.9% eng |
| 70 |  Bloom Baby† @bloombaby | 74.8k 0.1% eng |
| 71 |  BabyBjörn US & CA† @babybjornus | 74.5k 0.2% eng |
| 72 |  Portable Bottle Warmer & Cooler | Milk & Food Storage† @junobiebags | 73.7k 0.0% eng |
| 73 |  Baby Einstein @babyeinstein | 72.3k |
| 74 |  Ten Little @tenlittlekids | 71k 0.1% eng |
| 75 |  SwaddleDesigns† @swaddledesigns | 71k |
| 76 |  Colored Organics @coloredorganics | 70.9k 0.1% eng |
| 77 |  Toki Mats @tokimats | 70.1k |
| 78 |  Aristot @aristotofficial | 70.1k 0.1% eng |
| 79 |  Amor & Little Girls Boutique @amorandlittlegirls | 67.8k |
| 80 |  Ready. Set. Food! @readysetfood | 66.4k |
| 81 |  Pumpables @pumpables | 64.9k |
| 82 |  Tommee Tippee North America® @tommeetippeenorthamerica | 64.7k 0.0% eng |
| 83 |  WAYB† @hellowayb | 63.5k |
| 84 |  Dr. Noze Best @drnozebest | 63.1k |
| 85 |  Luxury Children’s Bedding @gooselings | 63k 0.1% eng |
| 86 |  HoneyBug† @shophoneybug | 60.7k 0.0% eng |
| 87 |  The First Years @thefirstyearsbrand | 60.2k |
| 88 |  Baby + Kids Shop | Art Studio @thehappymonkeyshop | 59.2k |
| 89 |  All Small co.† @allsmallco | 58.6k 0.2% eng |
| 90 |  CuboAi Smart Baby Monitor @cubobabymonitor | 58.5k |
| 91 |  Jool Baby @joolbaby | 58.4k |
| 92 |  bellaberry† @bellaberrydesigns | 58k 0.0% eng |
| 93 |  Willaby† @_willaby_ | 56.4k |
| 94 |  TheKiddoSpace† @thekiddospace_ | 55.3k 0.1% eng |
| 95 |  Modern Nursery† @modernnursery | 54.9k |
| 96 |  GoodBuy Gear @goodbuygear | 54.1k |
| 97 |  Safety 1st† @safety_1st | 53.6k 0.2% eng |
| 98 |  Inglesina USA† @inglesinausa | 53.5k |
| 99 |  Ubbi† @ubbiworld | 52.4k 0.0% eng |
| 100 |  Little Giraffe† @littlegiraffeislove | 51.7k |
Page 1 of 1 · showing 100 profiles
Get the top 100 as an Excel spreadsheet, free by email — or the full top 193 on a quick call.
Frequently asked questions
Who has the most followed account in this ranking?+
Carter's Babies And Kids (@carters) leads with 2.4M followers, ranking number one among the 193 profiles tracked in Most Followed Baby goods/kids goods Creators on Instagram in United States 2026.
How is the Most Followed Baby goods/kids goods Creators on Instagram in United States 2026 ranking compiled?+
It is generated from Orbitvibe's live database of 240 million creators, ordered by current follower count. Every entry shows the creator or brand, its content category, country, and a direct link to the profile.
Can I filter this list by country or category?+
Yes. Use the search box and country selector to narrow the list, sort by followers or engagement, and browse related rankings by platform, country and category from the sidebar.
How often is this list updated?+
The ranking is refreshed regularly from live data. It was last updated on October 26, 2026.
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Start free at orbitvibe.comUpdated October 26, 2026 · Follower counts from public profiles